Zynga has announced their own gaming platform named Zynga with Friends.
Zynga with Friends is aimed to bring gamers on different platforms to connect with each other.
Zynga offer their games through multiple channels and gamers on these different channels had no uniform base to interact with each other. This changes now.
Zynga with Friends could lessen the dependency Zynga has on Facebook today and it would be interesting to see how Facebook would react to this update.