Google has announced new deals which would enable monetizing of user generated videos for content creators.
YouTube now has deals with BMG Rights Management, Christian Copyright Solutions, ABKCO Music, Inc., Songs Music Publishing, Words & Music, Copyright Administration, Music Services, Reservoir Media Management, and Songs of Virtual.
This means that content from these providers would be allowed to be used in user generated videos. YouTube would monetize these videos and revenues would be shared with the copyright owners.
These new deals, along with the licenses from the many publishers who have opted in to last year’s deal with the NMPA / Harry Fox Agency, will allow us to monetize nearly all of the user generated videos with music on YouTube. Why is this important? When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, then the publishers, the songwriters they represent, and the record labels and artists using their compositions, all make money – so they can reinvest in their careers and keep making great music, and the music industry can thrive.