Yamaha to invest big in India
Japanese two-wheeler giant Yamaha is planning to invest big in India to get back its lost position as one of the hottest manufacturer of bikes in India. The company is investing around Rs 300 crore in the next two years on product development and expansion in India. They have further plans to launch at least three new models this year.
The company has showcased some phenomenal products at the Auto Expo being held in New Delhi. Yamaha Motor India’s new CEO and managing director T Ishikawa said in a statement on their upcoming plans: “India is one of the fastest emerging two wheeler markets in the world and we want to double our market share by the end of 2010. In order to meet our targets we would be investing up to Rs 300 crore for product development and expansion over the next two year.”
Yamaha is also planning to work hard on improving their brand position in India where they once ruled the roads with their models like the RX100. The company is left with just around 5% market share with other players like Hero Honda and Bajaj Auto taking the lead. Ishikawa added: “Our new products will be targeted to the young urban customers as well as the rural youth and we plan to revamp marketing network by opening urban lifestyle outlets in urban centers and commuter shops for the rural marketâ€.