Yamaha India launches WoS Yamaha Motor India Sales
The Indian subsidiary of the Yamaha Motors, Yamaha India has launched a wholly owned subsidiary (WoS) – Yamaha Motor India Sales. This unit would be watching the sales, marketing, and after-sales service fields for the company struggling to compete against the likes of Honda, Hero Honda, and Bajaj in the Indian market.
H Yanagi, CEO and managing director of Yamaha Motor India said in a statement on this event: “India is an important market for us, and we plan to consolidate our position here. The new company will enhance our business activity in the country.â€ The company has suffered ever since they had to discontinue their hugely popular RX100 model in this domestic market.
This new unit would start functioning from the beginning of the October month and would be headed by T Maeda, director (marketing) and Atul Gupta, head (sales and marketing). The company has currently products like Crux, City Cruiser, C5, and Fazer in the Indian market in the various segments.