Yahoo has announced that they are going to adopt DO NOT TRACK across their network.
This would make them one of the first large web property networks to support this privacy standard.
Yahoo said in a statement:
Yahoo! is excited to be one of the first large online companies to announce live, global support for Do Not Track (DNT)! This commitment continues our leadership in user privacy where Yahoo! was among the first to launch an Ad Interest Manager (3 years ago) and followed this up by being the first to support the AdChoices Icon program (2 years ago).
Yahoo’s DNT solution has been in development since last year and is implemented in-line with Digital Advertising Alliance’s (DAA) principles which provide guidelines for the appropriate use of online behavioral advertising (also called “interest-based” advertising) and multi-site data – AND – our proposal to the World Wide Web Consortium (W3C), the international standards body that manages many of the technical elements of the Internet. Of course, we will continue to follow further DNT-related developments in the U.S., Europe, and elsewhere very closely.