Yahoo! accepts Google is the king of online search

Yahoo! accepts Google is the king of online search

World’s most popular online portal Yahoo! has somewhat accepted that Google is the king of online searching. The company was one of the first websites on the internet, which aimed at making searching web pages easier for the web users. However, they ended up using Google’s technology in the early 2000’s. Yahoo! switched to their own search engine technologies around 2 years back and has been struggling to match the quality of Google Search.

Yahoo’s Chief Financial Officer Susan Decker said in a statement during an interview on competing with Google: “We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google. It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”

This statement somewhat confirms how strong Google has become in the online searching market. And how tough it would be for another company to match its quality in the coming years. If Yahoo! cannot do it, it is somewhat impossible for another company to challenge Google! However, Microsoft has still not given up as they are waiting for the arrival of Vista with integrated MSN Search to challenge the domination of Google.

Yahoo! recently announced their quarterly revenue figures, which were way below the market expectations. This disappointing figure resulted in company’s shares tumbling in the stock markets. The company is now focusing on improving in the contextual advertising market, which is again dominated by Google. Considering, 97% of the revenues for Google come from online advertisement… Yahoo! can hit back at Google by challenging them in this segment.

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