The company said:
One of the biggest requests we get isn’t always for features – it’s for swag. So today I’m happy to announce the new Windows Phone Gear Store on CafePress where you can buy T-shirts, mugs, stickers, magnets, water bottles, and more with the fun “I Heart Windows Phone” logo on them. This store is a work in progress, and we’re still tweaking the product selection and design. We’ll continue to add new products and designs over time. Also, all products are offered at the base cost, we’re not making any money off of this.