Windows Media Photo: Microsoft now develops alternative for JPEG format
Trust Microsoft to develop their own formats to challenge the existing standards. They are trying to do it to PDF with their Metro format and now the software giant has developed Windows Media Photo format to challenge JPEG format for image storage on computers.
This format would be natively supported on the upcoming Windows Vista operating system and they have confirmed that XP would be supported as well in the coming months.
However, the licensing details for this format were not revealed so Mac and Linux users would have to wait to see if they would be support. Microsoft would have to be pretty open with this format if they want universal support with this new format.
Microsoft program manager for Windows Media Photo Bill Crow claimed that the new format could offer better image quality at twice the 6:1 compression commonly used in today’s digital cameras.
They would also require massive support from application developers like Adobe and competitors like Apple if they want it to make it a success and a possible replacement for the JPEG format.