Web users take less than a second to form an opinion about a website
This news piece is a good lesson for the budding web designers of today. A research has found out that most web users take less than a second to form an opinion about the quality of a website. In fact, the research has claimed that the brain makes decisions in just a twentieth of a second on viewing a web page.
This means that first impressions matters a lot when it comes to web designing. The results of the research surprised even the experts who conducted the study. They found it hard to believe that the brain can make a decision at such a fast pace. In fact, lead researcher in this study, Gitte Lindgaard of Carleton University in Ottawa, Canada said in a statement: “My colleagues believed it would be impossible to really see anything in less than 500 milliseconds.â€
The research team showed the volunteers glimpses of websites, which lasted for just around 50 milliseconds. And this time period was enough for the viewers to make a judgment about the quality of the website. And this decision tallied with their opinions formed after spending more time surfing the website.
Researchers claim that this effect is part of what the psychologists call the “halo effect”. The first impression contributes a lot to the overall opinion a web user forms after spending more time on a website. If the first impression is good, they are more likely to spread this positive thinking on other aspects of the website.
The researchers also had an advice for the web developers that just offering good content and services might not help, as most users tend to leave the website if they are not impressed in the first outlook of the service webpage. Lindgaard added on this aspect: “Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors.â€