Wal-Mart continues to make interesting acquisitions in the social networking market.
They have now acquired a social app named Social Calendar which provides birthday reminders service to Facebook users.
Social Calendar spoke about the deal:
On March 9, 2012, Wal-Mart Stores, Inc. (“Walmart”) completed its purchase of Newput Corporation’s Social Calendar products, services and website. We remain committed to providing the highest level of service that you have come to expect with Social Calendar. Your service with Social Calendar will continue without any interruptions, and you will be notified in the future of any material updates or changes to your service.
Wal-Mart might integrate this service in their existing Facebook app that suggests gifts for friends and relatives on Facebook.