UBM India’s 4th edition of CBME India reaffirms industry growth

The fourth edition of Children, Baby & Maternity (CBME) India expo 2016 ( 20th – 22nd April ) hosted by UBM India at the Bombay Convention & Exhibition Centre, Mumbai successfully concluded bringing together Indian and global suppliers, manufacturers of child, baby and maternity products and services, all under roof.

CBME India 2016 was inaugurated by Smt. Poonam Mahajan, Member of Parliament; Smt. Snehal Ambekar, Mayor of Mumbai; Dr. Nandita Palshetkar, President, Mumbai Obstetrics & Gynecological Society and Mr. Yogesh Mudras, Managing Director, UBM India.

The three day event had over 100 exhibitors and over 300 Indian and global brands. The event saw participation from world renowned brands such as J L Morrison, TOONZ Retail, Chicco, Mother Care, Piramal, Me and Moms Pvt Ltd, Little’s (India), Bonny Products, Lovi, Smitten Baby, Farlin, Gemini Lifestyle Private Ltd, Posh Baby and Kids India, R for Rabbit Baby Products Pvt Ltd, Momzjoy and Royal Brushes Ltd amongst others and representations from countries such as as China, Hong Kong, Belgium, Italy, Malaysia, Taiwan, Thailand, USA amongst others.

Speaking on the successful completion of the 4th edition of CBME India, Mr. Yogesh Mudras, Managing Director, UBM India said, “The child, baby and maternity products industry has grown and still holds potential to grow. The growth push can be credited to rising media exposure and increasing spending powers, making parents to shell out more on such products. UBM India met its objective for the 4th edition of CBME India by offering an Indian and International showcase of such products and bringing in the business fraternity to join hands, share new ideas, and launch new products under one roof.”

Highlights of the show included the Innovative Product Corner wherein CBME India recognized design excellence with the Innovative Product Award. Standing out from competitors, 12 companies were nominated for their most innovative and patented products. Winners were determined by popular votes and distinguished panel of judges.

Companies from various categories such as baby care, toys, hygiene & safety products, furniture, children wear and carriages participated and displayed their innovation in the innovative product corner. The best innovative product award was presented to Jayna Packaging Pvt. Ltd., manufacturers of eco friendly and recyclable furniture for kids. The company launched its colourful range of innovative furniture and seating systems that can hold a lot of weight and can even be used by people weighing up to 200 Kilos.

This year’s edition also included the launch of Cool Kids Fashion India, a first of its kind event which highlighted premium kids fashion from both well-known & emerging designers, brands and manufacturers. It was a signature affair to position India on the map of the kids fashion industry.

Speaking on their participation at CBME India, below are some industry reactions:

Mr. Sandeep Chadha , CEO, Rhea Retail Pvt. Ltd. ( Mother Care ) said, “Mother Care has been a regular exhibitor at CBME India. We have been participating since its inception and like all the previous editions, this year too; the show has turned out to be a great success. CBME India 2016 served as a platform to showcase our new products in; push chairs, car seats and safety category, all of which have garnered a good response from the visitors. With the kind of feedback we have been getting through the show our participation for next year is certain.”

Ms. Sakshi Mody, Promoter and Director, JL Morison (India) Ltd. said, “Morisons Baby Dreams participates in CBME India every year and have benefited hugely as the exposure we have gotten as a brand has helped us reach out to retailers, distributors and suppliers across the country.”

Mr. Naresh Khattar, MD & CEO, Me and Moms Pvt. Ltd. said, “The child, baby and maternity industry in India is thus at its peak with a growth rate of at CAGR 17% and this number is expected to grow as more and more families are seeking newer & better innovations & products that will help to nurture their child. India is thus a natural choice for us to reach our consumers who are like a part of our extended family. With more than 50+ stores pan-India, we are growing every year with support from franchisees and our ever-expanding loyal patrons. CBME India 2016 helps us strengthen this foundation and take our enterprise to the next level with increased networking with buyers, franchisees and potential brand partnerships.”

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