Twitter confirms that business features are being beta tested now
Twitter has announced that some select businesses are now using some new features designed for corporate entities.
The company did not reveal anything about the new features they are offering for business users.
These features are likely to be offered as paid services in the future.
A company representative said: “[Companies] are looking for ways to understand the effectiveness of what they’re doing on Twitter. So much of the activity happens outside of Twitter.com, so they need to know what happens through a longer lens at the whole ecosystem. How many people were engaged in the tweet I wrote on desktop clients compared to the tweet I did on a mobile phone?”
Twitter has become hugely popular amongst companies to communicate with their fans and customers.