Twitter has confirmed that they are now offering some of their partners to run their own campaigns without interacting with anyone at the company.
This self-serve advertising platform is long awaited though most of us would have to wait for a while.
Twitter is only allowing limited number of advertisers to use it at the moment. Though the program would be expanded in the future.
Last month, Twitter began testing self-service advertising with a handful of existing advertisers. These advertisers can now set up and run their own Promoted Products campaigns and pay via a credit card.
This is an important step in continuing to grow Twitter’s business. Our Promoted Products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach.
As with all of our advertising efforts, we’re starting small, testing carefully and making improvements as we learn what works. We will slowly roll this capability out to more advertisers in the coming weeks and months.