TVS Motor launches 150 cc motorcycle Apache
The last couple of years have seen motorcycles taking an upper hand over scooters and most of the two-wheeler manufacturers are concentrating on tapping this market with newer products. While Hero Honda has their new releases with Glamour and Achiever, Bajaj recently launched their new Bajaj Discover.
Another popular company in India, TVS Motors has now announced the launch of their new bike named Apache. TVS is aiming this bike at the youth of the country looking for high performance machine. Apache is a 15occ motorcycle and comes powered by a 13.5 Brake Horse Power (BHP) engine. They aim to bring the motorcycle to their dealers in Tamil Nadu within a month.
The nationwide launch is slated to take place by January end or the beginning of February. Venu Srinivasan, Chairman, and Managing Director of the company said in a statement: “Within three to four months from now, we hope to sell 25,000 units of this bike.â€ They also have plans to export this model in their overseas market after meeting the initial demand of the domestic market.
TVS Motors has also claimed that they have a capacity of manufacturing 15,000 units of this five-speed bike at its Mysore plant and have plans to further enhance it to around 25,000 units. They spent around Rs. 15 crores to develop this model and are using the Inductive Digital Ignition (IDI) technology to bring latest technology to bike riders in the market.
Srinivasan added: “With the launch of this new product, the company is set to redefine and strengthen its position in the 150 cc premium segment and consolidate further on total volumes.â€