Tumblr has announced the launch of a new feature for their users. They call it Highlighted Posts.
This is a paid feature and would cost you 1 dollar for each highlight.
The company spoke about the functionality:
Today you’ll have a new option to Highlight those extra-important posts. For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!
So, this is something like a sticky post on your blog. Just that you would have to pay to make a post sticky. Whoa.