Tumblr launches a new dashboard background to encourage donations for BP disaster

Tumblr launches a new dashboard background to encourage donations for BP disaster

Tumblr has revealed on their blog that they are replacing their current dashboard theme with a new one with black color as the base.

We’re replacing Tumblr’s usual ocean blue with a new heart-of-BP-executive black: http://tumblr.com/xhab4vk5rless than a minute ago via Tumblr

This is in tribute to the ongoing disaster in the oceans caused by the BP leak.

They are encouraging their users to donate for the cause. Any donations would make this new theme an option in the backend for the user.

Tumblr said:

As helpless as you may feel, you can do something right now by donating to a Gulf protection group like Save Our Gulf, the National Audubon Society, or the Greater New Orleans Foundation.

To get all of you involved this week, we’re replacing Tumblr’s usual ocean blue with a new heart-of-BP-executive black and letting you donate without leaving your Dashboard.

Donating will also unlock the Limited Edition Black Dashboard as an account preference.

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