Toyota Motors unveils new Camry sedan
Honda might have stolen Toyotaâ€™s thunder at the ongoing Detroit Auto Show. However, Toyota is not sitting idle. The Japanese auto giants and the worldâ€™s second largest auto manufacturer have unveiled the latest variant of their flagship Camry sedan. This car is basically targeted at the youth as well as mature prospective customer base in the US market.
The company has done incredibly well in the American market and is expected to displace General Motors as the worldâ€™s largest automaker next year if not this year itself. They are aiming to sell this new Camry sedan in large numbers to reach closer to that target. The aim is to drive the sales of this particular model by around 10% in the US market next year.
Toyota sold as many as 431,703 units of Camry in the United States last year that accounts for around 20% of all Toyota models sold in the market. They have yet not disclosed their pricing structure for this new model but it is expected to be competitive as it is being targeted at more style-conscious consumers. The new model features sportier design characterized by a lower roofline, wider stance and shorter overhangs.
Don Esmond, senior vice president at Toyota Motor Sales U.S.A. said in a statement: “We know that Camry owners love their Camrys. But as happy as Camry owners are, they feel their car is ordinary. From people who owned Camrys in the past we hear words like vanilla, bread-and-butter and Dad’s car.â€
Toyota is also planning to launch a hybrid model of this car to lure in more customers who have shown a preference for environment friendly vehicles. Toyota Motor Sales U.S.A. Chairman Yukitoshi Funo added about this model: “The Camry is strategically a very important model for us. But we’re not worried about its prospects at all.” It faces competition from Honda Accord and Nissan Altima in the US market.