The Times of India Group to launch BoxTV.com video delivery platform

The Times Group has announced that they are all set to launch an online video delivery platform named BoxTV.

The Times of India Group to launch BoxTV.com video delivery platform

The company said that this service would let online users in India to watch both movies and television shows online.

Times added:

We’ve launched ETSpeed. com a couple of days back, which is a Twitter-like service for the financial world; Tweek, which is a tablet-based magazine, and Speaking-Tree …BoxTV will be India’s answer to Hulu, and allow viewers to legally access the latest movies and videos. Our strategy is to try to be faster and smarter with personalized content offered through multiple channels. Experimentation is part of the strategy.

The company already operates a streaming music service Gaana.com which has become very popular in the Indian market.

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