Tata Sky DTH now offering all channels on a la carte!
Customers can now pick individual channels for their own connection. There are a couple of limitations like the channels would have to be subscribed for a minimum period of three months and you cannot make a package that costs less than Rs. 150.
But still, this is much better than paying for bundles of channels for a single channel you watch.
It is not clear whether this approach would become popular with their customers and whether rival services would also offer it in the coming times.