Tata Sky: Airtel Digital TV DTH making false claims in their ads

Tata Sky: Airtel Digital TV making false claims in their ads

Tata Sky DTH has asked the Advertising Standards Council of India to verify the claims made by Airtel in their DTH service advertisements.

Airtel Digital TV ads claim that their service is based on MPEG 4 DVB-S2 technology which has a better picture quality compared to other service providers.

Tata Sky said: “MPEG-4 and DVB S2 are compression standards and have no impact on video picture quality. We want to correct the myth in the minds of the consumers that MPEG-4 DVB S2 provides better picture quality than other technologies used to provide digital signals.”

Airtel on their part have said: “We have sent our reply to ACI. Our claim is that our technology is superior to ordinary technology, which includes analogue cable.”

Indian DTH service providers use several technologies based on two compression standards MPEG-2 and MPEG-4.

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