Do Big Symposium 2015 commences with a theme of ‘Digital Disruption: A CEOs Agenda’
Tata Docomo, the unified telecom brand of Tata Teleservices Ltd. (TTL), underscored digital disruption as the key to enable the Indian businesses with next generation connectivity, at its annual multi-city industry confluence ‘Do Big Symposium’. With more than 250 participants, consisting of CEOs, industry experts, entrepreneurs and CIOs, Tata Docomo led the discussion around the technologies powering digital disruption – Internet of Things, Location Based Services, M2M solutions, Mobile Device Management and many more.
Industry stalwarts like Vinita Bali – Former MD, Britannia; Greg Moran – Co-Founder & CEO, Zoomcar; Dr Rathan Kelkar, CEO of Excellence of eGovernance Center of Government of Karnataka; Ashvin Vellody – Partner – Digital Advisory, KPMG and several others came together to highlight the increasing momentum of business transformation through digital technology.
Tata Docomo provides the complete gamut of digital technologies including Marketing solutions, Enterprise Collaboration, Asset Connectivity and Enterprise Connectivity to its customers in India. Some of the specific solutions showcased during the symposium highlighted the pioneering role of Tata Docomo in driving innovation and industry disruption:
Mobile Applications for Business: The integration of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) that enables critical aspects of business such as field transactions, information gathering, onsite services, connecting to company systems, real time updates, integrated dashboards, route tracking and resource control. All of this can be done through the web and mobile interface
Call Register Service: Call Register Service enables televoting, lead generation, market surveys, field force reporting, constant customer interaction and crucial customer interactions. This service enables seamless connectivity via a toll free number, with three sub-services – SMS, Interactive Voice Response (IVR) and call back. These three services are supported by the cloud storage system, where the user will also have assurance of data security through a username and password. Some user cases for this are televoting through the television, call back option from banks and feedback for restaurants
Internet of Things (IoT): IoT is a major revenue generator for businesses across various industry sectors, as it increases operational performance directly. IoT can be applied to many aspects of business services such as device detecting presence, self-diagnosing through a smart device, sensors that capture data, real time meter reading, end-to-end solutions and location based services
Commenting on the event, Mr. Harjit Singh Chauhan, Senior Vice President and Head – B2B Operations, Tata Teleservices stated, “Tata Docomo, has been playing a pivotal role in the nationwide digital revolution, which is transforming businesses across industry sectors. We are witnessing aggressive innovation in the field of mobile, cloud and connectivity, which have thus become the key growth drivers of businesses in India. Trends like IoT, M2M, LBS, etc are creating new business avenues and disrupting the industry at a rapid pace. Companies that adopt and embrace this digital disruption will become the leaders of the future.”
The key point of discussion at the event was of technology being an enabler between the business and consumer, thereby leading to business transformation. Realizing the impact that technology has on the consumer, businesses, with the help of technology, can rethink business models, by positioning the consumer as the most important aspect. Another theme discussed at the event was the vision of the Digital India initiative being using technology-driven business transformation for advancement of rural and urban India.
After Bengaluru, the multi-city symposium, will move onto Pune, Kolkata, Delhi, Mumbai, Chennai and Hyderabad respectively, over the period of next three months.