· Tata Docomo is the exclusive Telecom Partner for Bengal Tiger
· Tata Docomo to indulge in a 360 degree approach for the movie promotions
· Meet and greet opportunity for lucky winners
· Given the wide appeal of Tata Docomo and Ravi Teja this exclusive movie association is a perfect fit and complements their mass appeal
Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL), has entered into an association with the upcoming action entertainer ‘Bengal Tiger’ scheduled to release on November 6, 2015. The movie stars superstar Ravi Teja along with Tamannah, Raashi Khanna, and Boman Irani and directed by Sampath Nandi and produced by K.K. Radha Mohan.
Given the wide appeal of Tata Docomo and Ravi Teja this exclusive movie association is a perfect fit and complements their mass appeal. The brand is leveraging innovative and interactive campaigns across TV, outdoor, radio, events and mobile marketing across its over 50,000 retail touch points in AP circle to connect with the consumers. As a part of this association Tata Docomo customers can get an opportunity to ‘Meet and Greet’ the film cast. They just have to subscribe to Tata Docomo’s new pre-paid connection using 68 plan voucher (first recharge) which gives 10 paisa local Tata to Tata calling and all other local and STD calls @30p/min with 6 months tariff validity. It also gives 500 MB data for 90 days. The lucky winners with their families will get the chance to meet their favorite stars in November, 2015.
At the music launch of Bengal Tigers, Mr. Sanjiva Jha, Head, Mobility Business Unit (MBU), Andhra Pradesh and Telangana Circle, Tata Docomo, said, “We are really excited to be associated with a mass entertainer like ‘Bengal Tiger’ featuring Ravi Teja in the lead. Ravi Teja’s charismatic personality and mass youth appeal brought in a perfect connect with our brand attributes which also provides captivating experience to our customers.”
While speaking Mr. K.K. Radha Mohan, Producer of the movie said, “We are really excited to have partnered with a renowned brand like Tata Docomo. It has helped us amplify our reach in promoting our movie across different platforms and build a local connect with our audiences. We are looking forward to many more similar associations with Tata Docomo in the future.”
Tata Docomo, one of the fastest growing operators in terms of network rollout in the region, today has network strength of over 4700+ cell sites in AP circle, out of which about 1200 cell sites cater to the rural markets. Tata Docomo has further strengthened its services across AP circle with enhanced Retail reach, Distribution and Network capabilities.
In line with its customer centric vision, Tata Docomo offers affordable products for the ever evolving needs of its rural customers. Another unique product is RC 31 which offers full month validity on data and also carry forward validity of subsequent recharges.
The company also provides *123# service which helps its customers choose tariffs and plans customized as per their usage pattern.