Viu Goes Regional with Originals

Partners with Annapurna Studios, Tamada Media and Whacked Out! Media to Entertain Telugu Audience Around the World

To become first OTT VOD service in India to come up with Customized Regional Video Offerings

Vuclip, a PCCW media company and the leading premium video on demand (VOD) service for emerging markets, has today announced that its premium OTT service Viu will launch the production of Originals, both in long and short form, in regional languages this year, beginning with Telugu.

Viu is partnering with Annapurna Studios, a leading production house for film and TV content, with Telugu film hits such as Shiva, Ninne Pelladutha, Rajanna and Manam in its roster.

It will co-produce a premium and uniquely youthful urban entertainer in Telugu titled PillA through this partnership in association with one of South India’s fastest growing digital networks, Tamada Media to be directed by Pavan Sadineni of “Prema Ishq Kadal” and “Savitri” fame. This show is scheduled to be released in the first quarter of 2017.

The partnership will also see the co-production of a wedding comedy set in rustic Amalapuram with a working title Pelli Gola which is directed by Mallik Ram.

Additionally, Vuclip will launch on Viu two short form original shows titled ‘Munching with Mahathalli’ and ‘Cinema Pichollo’ in Telugu on 18th February that celebrate the ‘fandom’ of Tollywood cinema. Viu has partnered with Tamada Media and Whacked Out! Media respectively for these two short form originals.

In addition to adding Telugu premium shows to its catalogue, Viu will become the first OTT VOD service in India with customized video offerings in regional languages starting with Telugu.

“We know the kind of fervor Telugu films evoke. As a brand, we are a celebration of this fandom and are proud to partner with Annapurna Studios, one of the best production houses in the business. Going regional with our Originals content strategy is a means to bring premium local entertainment to the global Telugu audience” said Vishal Maheshwari, Country Head, Vuclip India.

Commenting on the partnership, the management of Annapurna Studios said, “Digital is gaining traction and mobile and laptop screens are the screens of choice for today’s youth. You can win this audience only by giving them high quality content that resonates with their evolved way of thinking and entertainment preference. Our pedigree and longstanding experience in the Telugu film industry along with Tamada Media’s ability to attract the right talent and execution prowess and Viu’s digital experience and deep consumer insights makes for a win-win combination.”

For the short form original shows, Vuclip has roped in ‘Mahathalli’ Jahnavi Dasetty and ‘Viva’ Harsha Chemmudu who have a large following on social platforms, with the latter acting in Tollywood films.

‘Munching with Mahathalli’ is a 26-episode series produced for Viu by Tamada Media in which Tollywood’s Superwoman Jahnavi Dasetty conducts satirical interviews with stereotypical characters of the Telugu film industry played by her. The show will have special guests from the film industry who will be seen having a gala time with Jahnavi on the show.

The other show starring ‘Viva’ Harsha is a celebration of Tollywood cinema and the fanaticism associated with it. Titled ‘Cinema Pichollo’, ‘Viva’ Harsha will be anchoring the show along with Shanmukh Jaswanth in a 26-episode series produced by Whacked out Media for Viu.

Viu’s Telugu Originals can be viewed on or by downloading Viu’s Android app from Google Play and the iOS app from the Apple App Store.

Viu Unveils New Lineup of Originals with Vikram Bhatt’s ‘Gehraiyaan’ and ‘Spotlight’

Television A-listers Sanjeeda Sheikh and Tridha Choudhury to star in these shows

Shows co-produced by Viu, Bhatt and Culture Machine

Vuclip, a PCCW Media Company, has today announced the names and the star cast of two premium shows that will be launched on its OTT service Viu next month as part of ‘Viu Originals’. This announcement comes close on the heels of the success of recent Viu original series, including What the Duck, a cricket comedy show and Viru Ke Funde, which was hosted by Virender Sehwag.

Presented by Viu and Bollywood ace Vikram Bhatt, ‘Gehraiyaan’ and ‘Spotlight’ will air in February and are expected to delight consumers in markets such as India, Middle East and South East Asia serviced by Viu.

Written by Bhatt, these two shows are co-produced by Viu, Bhatt and Culture Machine. Gehraiyaan is directed by Sidhant Sachdev and Spotlight is directed by Suhail Tatari.

‘Gehraiyaan’ will be an urban supernatural thriller with television A-listers Sanjeeda Sheikh and Vatsal Sheth reigniting their unconventional on-screen chemistry for a digital audience. The show will also star Trishaan Maini and Kajal Pisal.

The other show, with a working title of ‘Spotlight,’ is the story of a small-town girl who overcomes all odds to make it big in the glitz and glamor of Bollywood. Tridha Choudhury, who has acted in Bengali and Telugu films and has won audience appreciation for her TV shows, has been roped in to play the lead. Actors Arif Zakaria, Sid Makkar, Krunal Pandit and Rajesh Khera also star in the show.

Arun Prakash, President and COO for Vuclip said, “Our approach to Viu Originals is anchored in a deep-rooted philosophy that creativity is best delivered direct to consumers undiluted, which is very unlike conventional movie production or broadcaster shows. People will see Vikram’s compelling storytelling, visualization, boundary-pushing and unique flair in both Gehraiyaan and Spotlight. We believe Viu’s youthful audience around the world will find this refreshing and engaging. We have a number of exciting local Original line-ups this year for our global markets, including Indonesia, Malaysia, India and the rest of South East Asia.”

Bollywood director, producer and scriptwriter Vikram Bhatt said, “To entertain the millennials of today, you need a concept that is refreshingly different, a script that is gripping and talent that can bring the script to life, making the audience come back for more. Both of these productions, which will be launched next month on Viu, are unique and aim to strike a chord with the digital audience.”

Viu will also be launching an array of short form originals next month.

All the shows will be available exclusively on Viu which can be accessed from or by downloading the Android app from Google Play or the iOS app from the Apple App Store.

Viu Forays into Micro Originals with Virender Sehwag’s Web Series – ‘Viru Ke Funde’

The Show Featuring the Former Cricketer and Current Twitter Sensation’s Humorous Take on Tackling Real Life Scenarios to be Streamed on Vuclip’s OTT Video on Demand Service – Viu

Vuclip, a PCCW Media Company and the leading premium video on demand (VOD) service for emerging markets, has today announced the launch of ‘Viru ke Funde’, a fifteen episode web series that will be streamed on Vuclip’s OTT Video on Demand Service – Viu.

Virender Sehwag will play the central character in the show and will be seen doling out advice to his group of friends on issues such as weight loss, managing stress, dodging telemarketers and the taxman as well as ways to win an argument with your better half and learning to cope with your mother-in-law’s taunts among others.

The show was conceptualized based on Vuclip’s research insight that 60% of India’s digital audiences show the propensity to consume cricket focused comedy genre content which ties well with Sehwag’s raw, earthy and ‘in your face’ humor which has made him a Twitter sensation with over 7.5 million followers.

The first five episodes of the show have been released today on Viu, with one new episode scheduled to be released every day for the next ten days until 2nd December 2016.

With a run time of about two minutes per episode, the show marks the advent of ‘Micro Originals’ – short form snackable video content aimed at entertaining the mobile audience ‘on the go.’ This effort also underscores Viu’s differentiated short form content strategy.

Vishal Maheshwari, Country Head – Vuclip India said, “Viu is a celebration of fandom and a video destination that knows its viewers’ entertainment quotient. Much like our first original show ‘What the Duck,’ this series too will enable fans of Virender Sehwag to see him in his off-field personality which they have grown to like. ‘Viru Ke Funde’ is an exciting addition to our catalog of originals for our viewers.”

Speaking on being part of the show, Virender Sehwag said, “Life is all about keeping things simple. See the Ball, Hit the Ball! Viru ke Funde is about sharing what I have learned in life and cricket with my real friends, making the experience all the more ‘FUN.’ I am delighted to partner with Viu which has given me a platform to engage with my fans through the digital medium. I hope the show will give you as much thrill as my batting did.”

Vuclip Appoints Nish Bhutani as Global Product Head

Brings Diverse Experience Across Internet and Mobile Commerce, Film & TV Digital Distribution and Consumer Software to Enhance Product Offerings

Vuclip, a PCCW Media Company and the leading premium video-on-demand service provider for emerging markets, has today announced the appointment of Nish Bhutani as its Global Product Head. The appointment comes at a time when Vuclip is scaling up operations and expanding its global footprint in India, Southeast Asia, Middle East and Africa.

In his new role, Nish will lead product innovation and operations to grow the monthly subscriber base, increase user traffic and build engagement with all Vuclip’s product offerings — including the leading premium OTT video on demand service Viu and on-demand video sites run in partnership with mobile carriers.

Nish’s experience in the video space dates back to 2003 when he helped launch film & TV digital distribution major Arts Alliance Media (AAM) in the United Kingdom. Under his leadership, AAM incubated and grew Lovefilm to be Europe’s largest home video subscription service, prior to its sale to Amazon in 2011.

Nish brings with him 25 years of experience in the technology and digital space with a focus on product development, mobile specialization and content strategy, with over a decade spent in corporations such as Oracle and CNET Networks.

Prior to Vuclip, Nish worked in the capacity of a Senior Vice President of Content at fashion e-commerce major Myntra and as Chief Operating Officer of online auction-house Saffronart, where he drove several innovations in mobile e-commerce.

Welcoming Nish to the Vuclip family, Arun Prakash, President & COO Vuclip said, “We are very excited to bring on-board Nish. His rich diversity of experience and leadership will propel us rapidly towards achieving our mission of entertaining a billion consumers through our services.”

Speaking on his appointment, Nish Bhutani commented, “I believe that a product or service is a manifestation of a company’s culture. Vuclip’s offerings have been devised keeping every stakeholder in mind, but with the user at the center, and with unique perspective on emerging markets. I look forward to working with the team at Vuclip to make our products more relevant and meaningful to consumers in these markets.”

Vuclip had launched its OTT video on demand service Viu in India in March 2016.

Vuclip to Aggressively Expand Talent Onboarding; Appoints Paritosh Shukla as Global Head of Human Resources

New Innovative HR Initiatives will Enable Employees to Achieve Vuclip’s Mission of ‘Bringing Joy to a Billion Consumers’

Vuclip, a PCCW Media Company and the leading premium video-on-demand service for emerging markets has today announced the appointment of Paritosh Shukla as its Global Head of Human Resources to support growth and momentum for the company. This comes on the heels of successful launches of Viu in Hong Kong, Singapore, Malaysia and India.

Paritosh’s appointment comes at a time when Vuclip continues to rapidly grow its presence in key Asian & Middle East markets. Vuclip recently opened its new Malaysia Office in South Bangsar, Kuala Lumpur and shortly will be opening its new office in Jakarta, Indonesia. The company has plans to hire more than 100 employees, including top talent across the Asian and Middle Eastern markets in the next nine months. This expansion will support the company’s rapid business growth in the region and enable the company’s mission of ‘Bringing Joy to a Billion Consumers.’

Paritosh joins Vuclip with more than 18 years of diversified experience across sales, marketing, and human resource functions in key organizations such as Asian Paints and Akzonobel. Prior to his appointment, Paritosh worked as General Manager – Human Resources at Samsung Electronics, South West Asia Business Unit, where he achieved success in raising the company’s Capability Index.

At Vuclip, Paritosh will continue to build a high performance-enabling culture and develop initiatives to support the company’s rapid market expansion, all of which is powered by a unique Silicon Valley entrepreneurial culture adapted to emerging markets. With Paritosh’s leadership, the company will expand on its innovative employee-oriented key initiatives such as LIFE @ Vuclip and Viu-University which centers around Learning, Impact, “Fungagement” and Earning.

Welcoming Paritosh to the Vuclip family, Arun Prakash, COO, Vuclip said, “Our employees and unique company culture are very important to us. It has been the foundational pillar behind our success to date. As the custodian of our culture, Paritosh plays a very important role, especially at a time when we are in a transformative phase of geographic expansion, rapid talent acquisition and greater audience engagement.”

Speaking on his appointment, Paritosh commented, “I’m very excited to be onboard at Vuclip especially considering the importance, focus and energy applied by the entire company and its leadership team to its talent, culture and values. In a hyper-growth environment, it is very important to enhance talent and keep pace and at the same time preserve culture. I’m confident that, with the support from employees and leadership, we will achieve this at Vuclip.”

Vuclip Unveils Viu Originals With Cricket Comedy Chat Show ‘What The Duck’

· Produced & Co-Created with Viu by CA Media Digital’s Fluence, the Series Hosted by Cricket Humorist Vikram Sathaye will Feature Cricketing Legends like Sachin Tendulkar, Virender Sehwag and Zaheer Khan

· Premiering On 3rd March, New Episodes Will Be Added Weekly, Exclusively on Viu, for 10 Installments

Vuclip, a PCCW media company and the leading premium video on demand (VOD) service for emerging markets, has today announced the unveiling of Viu Originals on its OTT platform Viu with the cricket comedy chat show series ‘What The Duck’. Hosted by Vikram Sathaye, the show, produced and co-created by Fluence, CA Media Digital’s celebrity network, will feature cricketing greats such as Sachin Tendulkar, Virender Sehwag, Zaheer Khan, Harbhajan Singh, Gautam Gambhir, Murali Karthik, Irfan Pathan among others.

The series kicks off today on Viu with the interview of the Nawab of Najafgarh, Virender Sehwag, opening the series innings in the same swashbuckling manner that he does on the cricket field. It will be available exclusively only on Viu.

At the intersection of cricket and comedy, ‘What The Duck’, is a freewheeling chat show that will reveal the funnier side of India’s cricketing legends. A dream come true for cricket fans, the show marries two of India’s greatest passions – cricket and entertainment. Laced with the host’s signature humour, each installment of the ten-episode series will feature a cricket celebrity along with some fascinating anecdotes and insightful stories. New episodes will be uploaded each week on Viu.

The quirky chat show hosted by Vikram Sathaye, stand-up comedian, cricket humourist and author of the best seller ‘How Sachin Destroyed My Life’ will be the first offering from Viu Originals. Each episode will have a total run time of 13 minutes. This format has been established basis eight years of consumer behavior data and mobile consumption pattern analysis of millions of consumers. This research demonstrates that this time length is the magical threshold for a mobile consumer before boredom sets in, the consumer moves on to other pressing tasks or they meet their limit of mobile internet data costs.

Arun Prakash, COO, Vuclip said, “For us Viu is not just a business, it is a fiery passion and a commitment to entertaining billions of consumers in the Indian subcontinent, Southeast Asia and the Middle East. It is this passion that drives us to push the boundaries of technology and creativity and sets us apart from rest of the pack. We at Vuclip are a fun bunch. We idolize Sachin, Sehwag and the rest of the cricketing legends, and we place a high value on a good sense of humor. We are confident that the show’s uniqueness in conjunction with Vikram’s ability to curate stories of world famous and beloved cricketers will resonate with the audience.”

Speaking on the behalf of Fluence, Rishi Negi said, “Fluence’s core has always been at the intersection of brands, consumers and celebrities. Our vision is to create exclusive, interactive content and own the digital entertainment space. India, as we know, is undergoing a digital revolution and video consumption is growing in double digits. ‘What the Duck’ on Viu is another step towards our growing focus on creating unique and differentiated content in this space. A must watch for cricketing enthusiasts, this series hosted by Vikram Sathaye, brings the viewer, a humorous insider’s perspective from their favourite cricketing idols, infused with interesting incidents, both on and off the cricket field.”

“As a cricket humorist and fan, I have been very fortunate to have had the chance to travel with the Indian cricket team for over 12 years. Through my many interactions with them, I caught a glimpse of the lighter side of their personalities and discovered a treasure trove of cricketing stories. Through this show on Viu, I endeavor to reveal that side of cricketers for all the fans to enjoy.” said Vikram Sathaye, Host – What The Duck.

Viu is accessible via mobile phones and tablets as well as desktops by downloading the Viu app on Google Play ( or by typing in on your desktop browser. Available in the Apple App store soon.

Vuclip, a PCCW Media Company, Unleashes Viu to Entertain India

· Freemium OTT service launches in India with more than 42,000 hours of fresh, first-on-Viu, best of Bollywood and English content to entertain the diverse Indian audience

· Launch partners include FreeCharge, eBay, leading premium content providers and payment vendors

· India launch of Viu follows close on the heels of successful launches in Malaysia, Hong Kong and Singapore

Viu, an Over-the-Top (OTT) video-on-demand (VOD) service from Vuclip, a PCCW Media company, and the leading premium video-on-demand service for emerging markets, launches today in India. The largest freemium video on demand service in the region is aimed at winning the hearts of India’s ever connected and always ‘on-the-go’ youth with fresh and high quality video content. FreeCharge, eBay and others support this vision by having signed on as strategic partners.

Viu has forged content partnerships with top production houses and content owners such as Reliance Big Entertainment Pvt Ltd., Sony Music, Zee Digital Convergence, Tips Industries Ltd., Balaji Motion Pictures, Rajshri Entertainment, Unisys Infosolutions, Shemaroo, Anand Audio, and BBC Worldwide to keep its viewers entertained.

Viu content features will include:

· 17,000+ hours of fresh Bollywood and Indian regional movies in 10+ languages. 70% of RS. 100 Crore Club movies are on Viu.

· Also includes popular English serials such as The Kennedy’s, Allo Allo, Critical, Olympus, 19-2 and The Clean Break, among others

· 3000+ hours of the latest music videos, the largest collection offered in India

· Unlimited downloads and streaming of all content on the mobile app

· Viu Collections – Thematic videos curated based on video consumption insights

FreeCharge will be a preferred payment wallet partner for Viu and will offer a free one-month trial subscription as well as offer cash back deals for premium subscribers.

eBay India Pvt. Ltd. has also signed on as a strategic distribution partner and will offer various packages and bundles related to Viu.

Nickhil Jakatdar, Founder and CEO, Vuclip said, “Our mission is to entertain the one billion plus consumers in India by providing them with a service that they can fall in love with. We will strive hard to push the boundaries of technology, media and experiential design through our state of the art design and technology centers in US, India and Beijing and our global teams in over 10 countries.”

Vishal Maheshwari, who was recently appointed as Country Manager of Vuclip India commented, “We are dedicated to tailoring our offerings to Indian consumers. In a country which has 25+ languages and data cost sensitive consumers, this means accurate discovery, ease of payment and ability to view videos more than once. Additionally, our Global Video Insights studies show that freshness of content, as well as variety in content catalog are considered to be the most important to Indian viewers. All of this is what Viu delivers as entertainment for all and not just for the elite few.”

Viu, built on Vuclip’s patented Dynamic Adaptive TranscodingTM technology, leverages Vuclip’s eight-year history of providing streaming video on demand entertainment experiences to emerging markets. These eight years have provided a wealth of consumer insights, as well as a best in class approach to content editorial and curation for ease of discovery and consumption. Content is kept highly secure using world class digital rights management technologies integrated with industry leading service providers Verimatrix and Vualto.

Pricing & Availability

Viu launches as a freemium service, with Indian consumers having access to thousands of hours of content for free. Consumers can also subscribe to a premium portion of the service which includes an ad-free experience, as well as access to additional premium content for Rs. 99 per month.

Viu is accessible via mobile phones and tablets as well as desktops by downloading the Viu app on Google Play or by typing in on a desktop browser. Available in the Apple store soon.

Vuclip Appoints Vishal Maheshwari to Head Indian Operations

To Leverage the Ex-Yahoo! India Director’s Experience in Mobile Internet and Indian Consumer Engagement for the Launch of New OTT Video Streaming Service in India

Vuclip, the leading premium video on demand (VOD) service for emerging markets, has today announced the appointment of Vishal Maheshwari as the Country Manager in India. This comes at a time when Vuclip is on course to launch its new Over-The-Top (OTT) video streaming service in India.

Vishal’s core responsibilities will include driving consumer adoption, engagement and monetization for this service in India through strategic partnerships, service innovation and consumer insights. He joins Vuclip with over fifteen years of leadership experience in the telecom and mobile internet space with organizations such as Yahoo! India and BPL Mobile, and ten years of product and brand management experience at Parle, Warner Lambert and SBI Cards.

“We are excited for Indian consumers in 2016 to experience a whole new way of entertainment on the go and pleased to have Vishal come on-board to lead our OTT service in India,” said Arun Prakash, COO, Vuclip. “With India in digital overdrive, creative thinking, fleet-footedness and focused execution are required to win over consumers’ hearts, minds and devices. Vishal’s leadership, consumer centric thought process, passion for product and brand, and value creation for partners will lead Vuclip and this entire industry in India.”

“The ever evolving video space in India offers the thrill of a challenge,” said Vishal. “It is my endeavour to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen.”

Vuclip has a free user base of 20 million and a paying subscriber base in excess of 5 million people in India. The imminent launch of its OTT video on demand (VOD) service is aimed to redefine the way entertainment is consumed in the country.

Content Freshness and Video Quality important for Indian Viewers: Vuclip

The Global Video Insights report for 2015 released by Vuclip compares video consumption behavior of Indians with those in developed markets

Vuclip, the leading premium mobile video on demand (VOD) service for emerging markets, today released its Global Video Insights Report for the year 2015, comparing developing markets such as India with developed markets in terms video consumption behaviour of users. The insights are a result of a comprehensive online survey of 4600 users across six developing (India, Malaysia, Thailand, Indonesia, UAE and Philippines) and four developed (USA, UK, Singapore and Australia) markets.

The survey insights fall under the four broad categories of OTT VOD service features that viewers consider important, device preference, types of video content consumed and video consumption behavior in terms of preference to stream or download.

OTT VOD Service Features that Viewers Consider Important:

· Freshness of content (65%) as well as variety in content catalogue considered most important by Indian viewers.

· Indian viewers lay greater emphasis on video quality (30%) as against those in developed nations (23%).

· 23% of viewers in India view buffering as a key inhibitor to video consumption on smartphones. Hence they have indicated their preference for OTT VOD services which deliver on the promise of providing them an unbuffered viewing experience.

· While the need to have a smooth user interface is important across all markets, Indian viewers have shown unique preferences for features that help them download videos (56%) and that give them the autonomy to select video streaming quality (52%).

Device Preference for Video Consumption:

• Smartphones are the most preferred device for personal video consumption in both the markets, while PC/ laptops are used more for video viewing with family and friends in India.

• Viewers across markets are showing an increased preference to consume video content on smartphones with larger screen sizes. The majority of the mobile video viewing in developed markets takes place on smartphones in the five inches+ category while in India, this happens on smaller devices, typically in the 4.6 -5 inches range.

• The proportion of smartphone and PC/Laptop owners watching videos on these devices (55% for both) in India is slightly above that of developed markets (52% and 50% respectively).

• Frequency of viewing television in India is significantly higher than in developed nations with 87% respondents choosing the TV as a preferred device for entertainment with family members as against 72% in developed markets.

Type of Video Content Consumed Across Devices:

• 91% viewers who participated in the survey indicated that in addition to live broadcast, they preferred the television for long form consumption such as films and videos with run time of more than ten minutes. Only 33% of smartphone users in India use the device to view such content.

• 85% viewers in India consume short form video content (run time of under ten minutes) on smartphones as against 71% on laptops. User generated content (UGC) is consumed more on smartphones (28%) than on laptops (20%).

• Comedy is a universal favorite across developed and developing markets with nearly 60% viewers showing their preference to consume videos in this genre.

Video Consumption Behavior:

• Unlike developed markets wherein usage of WiFi and mobile networks for accessing mobile internet is proportionate (51% and 49% respectively), mobile network usage is significantly higher (65%) in India. This can be attributed to lesser number of free WiFi zones. This is the reason why video consumption while travelling is considerably higher in India (56%) as compared to developed nations (46%).

• Conversely, propensity to stream videos is much higher in developed nations as compared to developing nations such as India owing to better network connectivity. In India, laptops are used both to stream (30%) and download (70%) while smartphones are largely preferred for streaming (65%) only on account of limited storage space. Streaming over a WiFi connection is however the most preferred on account of a better viewing experience.

• Downloads via torrent are dominant in India as compared to download through other subscription based websites. Propensity to purchase videos is significantly higher in developed nations (52%) compared to India (23%).

• One third of the users in India remove the downloaded content the same day they view it indicating the prevalence of ‘Pseudo streaming’ on account of limited storage space.

Commenting on the release of the report, Arun Prakash, COO, Vuclip said, “With more than eight years of video consumption data, we at Vuclip have always used consumer insights such as these to convert data into viewer delight. It is real time data backed insights that help us to know what our audience wants and enables us to be able to effectively exceed consumer expectations whether it be with content, service features or user experience. 2016 will see Vuclip introduce an exciting and innovative way India can consume entertainment.”


The data for preparing the Vuclip Global Video Insights 2015 report was collected by conducting a comprehensive online survey of 4600 users across six developing (India, Malaysia, Thailand, Indonesia, UAE and Philippines) and four developed (USA, UK, Singapore and Australia) nations. The participants for this study comprised of 18-35 years old smartphone internet users who viewed videos on their smartphones at least once a month. Additionally, geographic representation from different parts of each country was ensured for adequate coverage. Users were provided multiple-choice questions and had the option to opt out. No incentives were provided for responding.

Social Sharing Boosting Mobile Video Growth: Vuclip Global Video Insights (GVI) Q2 2015 Survey

Video Quality and Video Content are the Key factors driving Mobile Video Sharing in India and other Emerging Markets of the Middle East and South East Asia

Vuclip, the leading premium mobile video on demand (MVOD) service for emerging markets, today released the findings of its Global Video Insights (GVI) Survey for Q2 2015. The findings of the survey provide deep insight into consumer behavior associated with sharing videos via social media and instant messaging platforms on mobile.

The survey took into account responses of almost 5,000 mobile video viewers spanning the emerging markets of India, the Middle East and South East Asia and reveals the drivers and emerging trends behind video sharing among mobile users across the region.

Key Insights of the Vuclip GVI Survey relevant to India:

Use of instant messaging platforms and social networks for mobile video sharing is increasing:

· Whatsapp trumps Facebook as a medium of choice for Indians to share mobile videos with 51% respondents sharing videos via Whatsapp, 45% on Facebook and 15% using G+

· 21% of respondents in India have shown proclivity to share videos at least once a week while 14% of respondents indicated that they share videos at least once a month.

Criteria for mobile video sharing tied to quality:

· Consumers in India reported the top three key criteria for sharing video:

o High quality videos (62%)

o Quality of content (25%)

o Celebrity appeal & Popularity of videos (24%)

User Generated Content (UGC) generates maximum sharing followed by professionally created Music Video content:

· 23% of respondents in India have shown preference to sharing user generated content of which 58% of the videos shared are in the ‘Funny Videos’ segment

· In the professionally created content category, music videos (21%) are most frequently shared, followed by comedy clips (15%) and movie trailers (12%)

Smartphones driving the trend forward:

· 49% of respondents reported to be using Android OS based devices.

· 40% of respondents reported to be using feature phones.

· 4% respondents reported to be using Symbian based devices & others.

Key Insights of the Vuclip GVI Survey relevant to other emerging markets:

· Philippines (70%), Indonesia (66%) and Thailand (61%) are markets where Facebook is seen as the preferred medium for video sharing

· Malaysia mirrors India in growing use of Whatsapp (46%) as a video sharing medium indicating a trend of moving from one-to-many platforms to one-to-one platforms

· Malaysia (32%) and Thailand (30%) have the highest rate of UGC videos being shared among the emerging markets

· Twitter is the second most preferred medium for mobile video sharing in markets such as Indonesia and UAE while G+ is third in preference across most of the emerging markets.

· G+ and Instagram are more popular platforms for mobile video sharing than Whatsapp and Twitter in Philippines.

Commenting on the release of the survey results, ArunPrakash, COO, Vuclip said, “One of the core drivers for mobile adoption across the globe has been the way it allows us to share thoughts, moments and entertainment on the go. At Vuclip, everything revolves around the consumer that we serve. From the ground up, our strategy has been to deliver a high-quality viewing experience combined with premium content. Our survey shows that people respond to this powerful combination by sharing. This has been the key driver for the tremendous organic growth and consumer driven adoption of mobile videos in the emerging markets that we operate in.”


The data in this report was gathered in August 2015 from more than 5,000 Vuclip users in India, Malaysia, Thailand, Indonesia, Philippines and the UAE. Users were provided with multiple-choice questions and had the option to opt out. No incentives were provided for responding.