Android overtakes Windows for first time

“Milestone in technology history and end of an era” as Microsoft no longer owns dominant OS

Android now world’s most popular operating system in terms of internet usage

San Francisco, CA and Dublin, Ireland; 3rd April, 2017: Google’s Android has overtaken Microsoft Windows for the first time as the world’s most popular operating system (OS) in terms of total internet usage across desktop, laptop, tablet and mobile combined.

The research arm of StatCounter, the independent web analytics company, finds that in March, Android topped the worldwide OS internet usage market share with 37.93%, which puts it marginally ahead of Windows (37.91%) for the first time.

“This is a milestone in technology history and the end of an era,” commented Aodhan Cullen, CEO, StatCounter. “It marks the end of Microsoft’s leadership worldwide of the OS market which it has held since the 1980s. It also represents a major breakthrough for Android which held just 2.4% of global internet usage share only five years ago.”

Cullen said that main drivers of the breakthrough were growth of smartphones to access the internet, a decline in sales of traditional PCs and the impact of Asia on the global market.

However, Windows still dominates the worldwide operating system desktop market (PC and laptop) with a 84% internet usage share in March.

“Windows won the desktop war but the battlefield moved on,” said Cullen. “It will be difficult for Microsoft to make inroads in mobile but the next paradigm shift might give it the opportunity to regain dominance. That could be in Augmented Reality, AI, Voice or Continuum (a product that aims to replace a desktop and smartphone with a single Microsoft powered phone).”

In North America Windows (all versions) maintained its lead across all platforms with 39.5% share in March followed by iOS (25.7%) and Android (21.2%). It’s a similar story in Europe where Windows (51.7%) is more than twice the level of Android (23.6%). However, in Asia, Android is on 52.2% compared to 29.2% for Windows.

OS market share map: http://gs.statcounter.com/os-market-share#monthly-201703-201703-map

India amongst world leaders in use of mobile to surf the internet

Mobile internet usage more than double that of UK or US

India number one in G20 for mobile

Indians are amongst the world leaders in terms of internet usage from mobile phones, according to StatCounter, the independent web analytics company.

Its research arm StatCounter Global Stats finds that 79% of internet usage was made by Indians through mobiles in February compared to 49.7% for the world in general. Indian mobile usage to surf the internet is more than double that in the UK (34.8%) or US (37.2%). Of G20 nations, India is the number one user of mobile in terms of internet usage.

StatCounter is one of the leading web analytics firms in the world with a considerable market share in India. StatCounter’s (http://statcounter.com) core business is to provide members with data to measure visitor activity on their website, blog or forum. Key features include a free option, ease of use, independence and ability to view data in real time.

“Our research confirms that Indians adore their mobiles for surfing the internet,” commented Tarak Desai of StatCounter in Mumbai. “Internet usage by mobile in India is striking compared to most other countries.”

He added that the trend was accelerating. “Internet usage in India by desktop and tablet fell from 33.2% in January 2016 to 21% this year. Mobile jumped from 66.8% to 79% over the same time period.”

Desai said that the move by new player Reliance JIO with over a 100 million subscribers to offer free 4G data (1GB per day limit) over the last six months until April 1st was probably one but not the only reason for the acceleration in mobile internet usage in India.

Chart: http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/india/#monthly-201601-201702

The most popular browser in India in terms of internet usage according to StatCounter is UC Browser (43.3%) followed by Chrome (36.1%). This compares to worldwide, where Chrome (52.4%) leads the way followed by Safari (14.4%).

Reflecting the strong mobile preference, the top operating system in India across all platforms is Android on 62% followed by Windows (19.4%). Worldwide, Windows leads on 38.6% followed by Android (37.4%) and iOS (13%).

When it comes to search, however, Indians behave similarly to the rest of the world. Google on 93.4% is the dominant player in India, little different to worldwide (92.4%) or UK (91.1%).

To analyse further how India compares to other countries in terms of its internet profile go to: http://gs.statcounter.com/

Ends

Editors’ note: For StatCounter Global Stats methodology: http://gs.statcounter.com/faq#page-views-uniques

Android challenges Windows as world’s most popular operating system in terms of internet usage

Development would have been “unthinkable” five years ago

“Windows has won desktop war but battlefield has moved on”

In what StatCounter describes as “unthinkable five years ago”, Google’s Android is challenging Microsoft Windows as the world’s most popular operating system (OS) in terms of total internet usage across desktop, laptop, tablet and mobile combined.

The research arm of StatCounter, the independent web analytics company, finds that in February 2017, while Windows remained top of worldwide OS internet usage market share with 38.6%, Android came within striking distance on 37.4%.

“The idea of Android almost matching Windows would have been unthinkable five years ago,” commented Aodhan Cullen, CEO, StatCounter. “In January 2012 Windows held 82% global internet usage share compared to just 2.2% for Android.”

He said that the development was a function of the growth of smartphones to access the internet as well as a slowdown in sales of traditional PCs plus the impact of Asia on the global market.

Windows still dominates the worldwide operating system desktop market (PC and laptop) with a 84.1% internet usage share in February.

“Windows has won the desktop war but the battlefield has moved on,” said Cullen.

StatCounter recently reported that in October 2016 internet usage by mobile and tablet devices exceeded desktop and laptop worldwide for the first time.

In North America Windows (all versions) maintained its lead across all platforms with 40.7% share in February followed by iOS (24.9%) and Android (20.3%). It’s a similar story in Europe where Windows (51.8%) is more than twice the level of Android (23.5%). However, in Asia, Android is now over 50% (51.8%) compared to 29.8% for Windows.

OS market share map: http://gs.statcounter.com/os-market-share#monthly-201702-201702-map

StatCounter data also finds that Windows 10 overtook Windows 7 for the first time in North America in December.

“Windows 10 will need to maintain momentum in order to combat the steady march of Android across all markets,” added Aodhan Cullen.

The data is based on StatCounter Global Stats for which the company has recently released a major upgrade. This provides media, researchers, analysts and interested consumers with a free service to help analyse internet wars as the major vendors battle for dominance across operating systems, search, browsers, desktop and mobile.

StatCounter (www.statcounter.com) has also launched an upgrade of its core website which provides web analytics, including a free option, to help companies, agencies, bloggers, self-employed and charities measure, analyse and understand visitors to their own sites.

“We’ve always focused on ease of use and with these upgrades we wanted to make both services even more intuitive, usable and accessible,” commented Aodhan Cullen.

StatCounter Global Stats data is based on over 15 billion page views per month to over 2.5 million websites. Further information: http://gs.statcounter.com/faq

To analyse individual countries or regions see: http://gs.statcounter.com/os-market-share

Windows 10 overtakes 8.1 for first time globally

Worldwide internet usage after first six months more than Windows 7 at same stage

Microsoft’s Windows 10 operating system overtook 8.1 for the first time globally in January, according to independent web analytics company StatCounter. Its analytics arm, StatCounter Global Stats finds that Windows 10 hit 13.7% in terms of desktop internet usage compared to 11.7% for Windows 8.1. Microsoft’s latest operating system is still some way behind Windows 7 which represented 46.7% of internet usage worldwide in January.

Graph: http://gs.statcounter.com/#desktop-os-ww-monthly-201506-201601

Windows 10 is now at 15.7% in the US and overtook 8.1 in December. Windows 7 still leads the US on 40.5%. In the UK Windows 10 is powering ahead with 22.4% in January compared to 12.5% for 8.1. Win 10 overtook 8.1 in October. Windows 7 represents 36.8% of internet usage in the UK.

“Microsoft’s determined promotion of Windows 10 seems to be having an impact,” commented Aodhan Cullen, CEO, StatCounter. “However, there remains a lot of loyalty to Windows 7 and it will be interesting to see if it becomes the equivalent of XP which, 14 years after launch, refuses to lie down and still has a 8% global share in terms of desktop internet use.”

StatCounter analysis of the first six months finds that Windows 10 usage is greater than Windows 8 and Windows 7 over the same time period globally, in the US and UK.

Source: StatCounter – Other individual countries available at: http://gs.statcounter.com/#desktop-os-ww-monthly-201601-201601-bar

Little change in Yahoo US search share since Marissa Mayer appointment

StatCounter analysis highlights difficulty in challenging Google’s search share in US and worldwide

Analysis follows Yahoo announcement of reverse spin off

Yahoo’s share of search referrals in the US fell from 7.6% in July 2012, when Marissa Mayer was appointed president and CEO, to 7.4% last month (November), according to data from independent website analytics provider, StatCounter. The analysis comes following Yahoo’s announcement Wednesday of a reverse spin off plan.

StatCounter’s research arm, StatCounter Global Stats finds that Yahoo’s US share fell by 2.6% since July 2012. (Note: analysis covers all platforms including desktop, mobile, tablet and console). Yahoo peaked in the US at 10.2% in January 2015 after Mozilla made it the default search engine for Firefox 34 users.

Between July 2012 and November 2015 Bing also fell, from 8.25% to 7.82% in the US, a loss of 5.2%. Google increased its US share by 1.3% from 82.4% to 83.5%.

US graph: http://gs.statcounter.com/#all-search_engine-US-monthly-201207-201511

“Despite Bing’s integration with Windows 10 and Yahoo’s partnership with Firefox* it is proving difficult for anyone to challenge Google’s lead in search share,” commented Aodhan Cullen, CEO, StatCounter.

This is borne out by Google’s worldwide search share. StatCounter reports that in November 2015 Google held 91.5%, little changed from 91.75% in July 2012.

Worldwide Yahoo is at 2.96% compared to 2.86% at the time of Marissa Mayer’s appointment. During the same time, Bing fell from 2.96% to 2.82%.

Worldwide graph: http://gs.statcounter.com/#all-search_engine-ww-monthly-201207-201511

In the UK Yahoo is currently on 3.37%, up from 2.26% in July 2012. Bing is on 4.99% from 4.02%. Google is on 90.86% from 92% over the same time period.

UK graph: http://gs.statcounter.com/#all-search_engine-GB-monthly-201207-201511

StatCounter’s (www.statcounter.com) core business is to provide companies, agencies, bloggers, self-employed and charities with the data to measure activity on their website, blog or forum. Key features include a free option, ease of use, independence and ability to view individual visitors in real time.

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites. Further information: http://gs.statcounter.com/faq

*The release http://gs.statcounter.com/press/yahoo-growth-stalls excluded mobile usage from its stats as Firefox impact on mobile was statistically irrelevant.

For interview with Aodhan Cullen, photo or press queries:
Ronnie Simpson, Simpson Consulting PR
E:ronnie@simpsonconsulting.ie Mobile: +353 86 855 9410

Yahoo achieves highest US search share since 2009

Google at lowest US share yet recorded by StatCounter Global Stats
Mozilla move to make Yahoo the default on Firefox has early impact on search engine battle

In December Yahoo achieved its highest US search share for over five years according to the latest data from StatCounter, the independent website analytics provider. Google fell to the lowest monthly share yet recorded by the company*. These December stats coincide with Mozilla making Yahoo the default search engine for Firefox 34 users in the US.

StatCounter Global Stats reports that in December Google took 75.2% of US search referrals followed by Bing on 12.5% and Yahoo on 10.4%.

As previously announced by Yahoo, December marked the start of its partnership with Mozilla. Yahoo is now the default search experience for Firefox 34 in the US, bringing an end to Mozilla’s 10-year relationship with Google.

“The move by Mozilla has had a definite impact on US search,” commented Aodhan Cullen, CEO, StatCounter. “The question now is whether Firefox users switch back to Google.” Firefox users represented just over 12% of US internet usage in December according to StatCounter.

StatCounter (www.statcounter.com) provides independent website analytics, including a free option, to companies, agencies, bloggers, self-employed, charities and those who want to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

Last July, StatCounter announced a new feature in response to Google’s removal of keyword data. By integrating Google Webmaster Tools (GWT) data into its reports, StatCounter has given its members the ability to access all available keyword intelligence which they can slice and dice all within their StatCounter account.

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites. Further info is available here: http://gs.statcounter.com/faq

  • StatCounter Global Stats began tracking global search statistics in July 2008.

Three times more Yahoo search usage on Firefox 34 in the US

On the 2nd December in the US, Yahoo search was used 3 times more on Firefox 34 than on Firefox 33, according to StatCounter, the independent website analytics company. As previously announced by Yahoo, this month marks the start of its partnership with Mozilla. Yahoo is now the default search experience for Firefox 34 in the US, replacing Mozilla’s 10 year relationship with Google.

A special report from StatCounter Global Stats finds that Yahoo usage on Firefox 34 in the US on the 2nd December was 29.4% compared to 9.6% for the previous version Firefox 33. Google search usage by Firefox users dropped from 82.1% to 63.5% as they upgraded from version 33 to 34. Bing declined slightly from 6.5% on Firefox 33 to 5.8% on Firefox 34.

“Firefox 34 is still being rolled out so its usage is currently quite low. It will be interesting to see how this develops,” commented Aodhan Cullen, CEO, StatCounter. “At the moment the change is having a negligible impact on overall search share in the US, but if this early usage trend on Firefox 34 continues then Yahoo could be on course to gain a number of percentage points.”

On the 2nd December overall search share across all browsers in the US was 78% for Google, 12.4% for Bing and 7.9% for Yahoo.

Source: StatCounter Global Stats – Search Engine Market Share

StatCounter (www.statcounter.com) provides independent website analytics, including a free option, to companies, agencies, bloggers, self-employed, charities and those who want to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

StatCounter recently announced a new feature in response to Google’s removal of keyword data. By integrating Google Webmaster Tools (GWT) data into its reports, StatCounter has given its members the ability to access all available keyword intelligence which they can slice and dice all within their StatCounter account.

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites. Further info is available here: http://gs.statcounter.com/faq

Windows 8.1 overtakes XP and breaks 10% mark for first time globally in terms of internet usage

Windows 8.1 has broken the 10% mark and overtaken XP for the first time globally in terms of internet usage according to StatCounter, the independent website analytics company.

The report from the company’s research arm, StatCounter Global Stats shows that in November, Windows 8.1 at 10.95% narrowly beat XP to second place, pushing it to third at 10.69%. Windows 7 remains the most popular operating system on 50.3%.

“Following a somewhat mixed reaction to Windows 8, Windows 8.1 has made steady progress since its launch,” commented Aodhan Cullen, CEO, StatCounter. “It passed Windows 8 in August and has now passed Windows XP in November. The growth trajectory for Windows 8.1 has been positive but if current trends continue it will not topple Windows 7 before Windows 10 is launched in 2015.”

In the US Windows 8.1 is at 12.2% having overtaken XP in October. Windows 7 leads with 43.9%.

In the UK, where Windows 8.1 overtook XP in April, XP has declined to 4.2% while Windows 8.1 is currently at 13.2%. Windows 7 is number one on 40.4%. (Other country analysis available on http://gs.statcounter.com/#os-ww-monthly-201311-201411).

StatCounter (www.statcounter.com) provides independent website analytics, including a free option, to companies, agencies, bloggers, self-employed, charities and those who want to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

StatCounter recently announced a new feature in response to Google’s removal of keyword data. By integrating Google Webmaster Tools (GWT) data into its reports, StatCounter has given its members the ability to access all available keyword intelligence which they can slice and dice all within their StatCounter account.

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites. Further info is available here: http://gs.statcounter.com/faq

Windows 8.1 overtakes 8 worldwide

Source: StatCounter Global Stats – OS Market Share

But XP refuses to die and remains number two globally despite end of support in April

Microsoft’s Windows 8.1 operating system has overtaken its older sibling Windows 8 for the first time in terms of internet usage worldwide, according to StatCounter, the independent website analytics company.*

The company’s research arm, StatCounter Global Stats also finds that despite Microsoft’s ending of support in April this year, Windows XP refuses to die and remains the world’s second most popular operating system version. However, for the first time globally, the combined total of Windows 8 and 8.1 (14%) overtook XP (12.9%) in August.

StatCounter finds that Windows 8.1 worldwide has grown steadily to 7.5% in August ahead of Windows 8 (6.6%). The newer operating system overtook its sibling in the UK in April and in the US in May. The data covers desktop, tablet and console.

“Following a mixed reaction to Windows 8, perhaps because of its radical new look, Windows 8.1 appears to be winning over users,” commented Aodhan Cullen, CEO, StatCounter.

However, he added that the stubborn refusal of Windows XP to retire almost five months after the ending of non-paid support is a concern in terms of security and virus risks for remaining users.

Globally XP is on 12.9%, behind Windows 7 on 50.3%. In the US, XP internet usage share has declined below double figures to 8.9%. Europe’s XP share is 10.6% with UK down to 5.2%. Individual country stats are available at:

http://gs.statcounter.com/#os-ww-monthly-201308-201408

Independent web analytics specialist StatCounter (www.statcounter.com) tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

StatCounter recently announced a new feature in response to Google’s controversial removal of keyword data. By integrating Google Webmaster Tools (GWT) data into its reports, StatCounter has given its members the ability to analyze all available keyword data.

This means that members don’t have to separately access GWT, download the data, merge with other keyword reports and analyze the combined information. Instead, StatCounter members can access all available keyword intelligence and slice and dice this all within their StatCounter account. StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites.

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites.

*Microsoft assigned a new and distinct user agent to Windows 8.1 compared to Windows 8. For this reason, the two operating systems are separately reported on StatCounter Global Stats.

Less than a week to go and XP remains world’s second most popular operating system – StatCounter

XP users ‘sleep walking’ into potential virus and security minefield finds web analytics firm

With less than a week to go before Microsoft pulls the plug on general support for Windows XP, it remains the second most popular operating system in the world in terms of internet usage, according to the latest data from StatCounter, the independent website analytics company.

The company’s research arm, StatCounter Global Stats finds that in March, Windows 7 was the global leader on 54.7% while XP remains in second place on 18.6%, more than double Mac OS X (all versions) on 8.6%.

“Despite the stark warnings and publicity surrounding the end of support in six days’ time, it appears that significant numbers of people are still using XP and sleep walking into a potential minefield of security and virus risks,” commented Aodhan Cullen, CEO, StatCounter.

Despite the risks, XP remains the second most popular OS in terms of internet usage in Europe (15.9%); South America (17.8%); Asia (24.9%) and Africa (30.5%). It is third in North America (14.5%). Oceania, where XP has dropped to fourth on 8%, appears to be the most progressive continent in terms of upgrading from the almost 13 year old operating system.

In the US, XP is in third place on 15%. XP is also third in the UK with 8.4%.

Individual country stats may be accessed at: http://gs.statcounter.com/#desktop-os-ww-monthly-201403-201403-bar

StatCounter (www.statcounter.com), an independent web analytics specialist, is used by companies, bloggers, self-employed people, charities and anyone who wants to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view website data in real time.

StatCounter members can learn about visitors to their site with essential statistics such as incoming traffic (i.e. how visitors are finding the site), downloads (e.g. which brochures are being accessed) and exit links (i.e. which links people click as they leave the site).

StatCounter Global Stats data is based on over 15 billion page views per month to the StatCounter network of more than three million websites.