Digital advertisers could soon see impact
iOS 11 has rocketed to over 6% internet usage just two days after launch, according to independent web analytics company StatCounter.
Its research arm StatCounter Global Stats finds that iOS 11 reached 6.2% of all iOS versions worldwide Wednesday.
“Apple is good at migrating users to its latest iOS upgrades but this performance is particularly impressive,” commented Aodhan Cullen, CEO, StatCounter. “To put this in perspective, Android’s latest edition Nougat is at 14.6% of all Android versions over a year after launch.”
Cullen added, “Such is the rapid rise of iOS 11 that digital advertisers could soon see an impact due to a feature called Intelligent Tracking Prevention that makes it harder for advertisers and publishers to track users online.”
Safari accounts for almost a half of mobile web traffic in North America and a just over a quarter in Europe, according to StatCounter.
StatCounter Global Stats last week announced an addition to its internet research tool which allows anyone to view:
iOS version stats
Android version stats
macOS version stats
StatCounter Global Stats is a free to all application which allows media, developers, analysts and all those interested in monitoring who is winning the battle to control the internet. It provides monthly and daily updates by individual country or region categorised by browser, operating systems, search, mobile v. desktop, device vendor and social media.
StatCounter’s (www.statcounter.com) core business is to provide companies, agencies, bloggers, self-employed and charities with the data to measure visitor activity on their website, blog or forum. Its research arm StatCounter Global Stats grew out of the volume of research material it was able to harness from 10 billion page views per month to more than two million websites.
For more information:
StatCounter Global Stats http://gs.statcounter.com