Myntra.com Unveils Lisa Haydon As Its Brand Ambassador

The Ravishing Model and Actress to promote Myntra’s ‘Live For Likes’ Campaign

Myntra.com, the ultimate online fashion destination, has signed the gorgeous Lisa Haydon as their Brand Ambassador. A diva in her own right, style and panache comes effortlessly to the actress who will be endorsing Myntra’s attractive range of apparel and accessories.

As the brand ambassador for Myntra.com, Lisa Haydon will be part of Myntra’s largest marketing campaign, ‘Live for Likes’, an initiative to engage with today’s social media savvy generation and encourage them to shop on Myntra.com. To begin with, the model turned actress will be the face of a dedicated microsite launched to pique the interest of online shoppers, and bring alive the brand’s philosophy of ‘Live for Likes’. The microsite (which will go live later this week) will host a series of initiatives including a virtual game which will feature Lisa Haydon as the main character; and will also showcase some stylish looks and selections.

Speaking of her association with Myntra.com, Lisa Haydon said, “I am extremely excited to be associated with Myntra.com – a brand that is vibrant and provides the latest and most sophisticated fashion trends for shoppers online. It has truly been a pleasure to work intimately with the Myntra team in the past, and I am looking forward to endorsing the brand now, starting with their latest ‘Live For Likes’ campaign, that aims at bringing alive the first ever virtual engagement game for shoppers. It is a highly enthralling game and I am sure people will get addicted to it over the next couple of weeks.”

“It’s great to have the lovely, talented diva, Lisa Haydon, as part of the Myntra family,” stated Vikas Ahuja, Chief Marketing Officer, Myntra. “The Myntra brand is very fashionable and relates to the youth of today; this resonates very well with Lisa Haydon who is an ideal blend of simplicity, style and sophistication, making her the perfect choice. She truly embodies our brand values and we are delighted to have her on board.”

Lisa Haydon had earlier been a part of Myntra’s ‘Hottest December Ever’ campaign, which comprised of a very peppy, youthful and vivacious TV commercial featuring the beautiful actress.

Myntra.com has previously collaborated with popular celebrities like Ranveer Singh for their private label – Roadster, Hrithik Roshan for the exclusive HRX collection and Chitrangada Singh to represent the company’s engaging initiative, Fashion Icon of the Month.











Myntra.com Forays Into Plus-Size And Sleepwear Segment

Myntra’s In-house brands offer Women the Luxury of Shopping for Plus Size clothing and Sleepwear from their Home

Myntra.com, India’s leading e-commerce portal in the fashion and lifestyle space, today announced the launch of plus-size clothing range from Dressberry called ‘Curvy’. Dressberry has quickly grown to become one of the largest selling (in-house) labels on Myntra.com, which deals in women’s western wear. Targeted at young women aged between 18-25 years, the Dressberry lady is vivacious and confident of flaunting her style.

According to Technopack, the womenswear segment is expected to reach $ 22.3 billion by 2017. The Plus-size clothing segment already contributes $1.8 billion and is expected to double during this period.

Research has shown that obesity is a major concern for women the world over and Indian women are also greatly plagued by it. The Indian female customers looking for plus-size clothing usually find limited options to choose from and very often experience uneasiness in buying trendy garments in brick and mortar stores. Identifying the gap in the plus size market, Myntra.com ventured into this clothing segment which aims at addressing this concern by enabling women to explore and purchase from a growing range of plus-size western wears within the comfort and privacy of their homes.

The new plus size collection offers tops, shirts, dresses and trendy tees in beautiful georgettes and crepes in classy prints that lend a dainty curvy look to customers which enable them to flaunt their garments without any inhibitions and confidently set new fashion trends in the market.

Along with Dressberry, Roadster, the rugged denim wear brand and D Muse, the elegant party wear collection – two leading private brands from Myntra, are also offering plus-size collections to woo women shoppers in this segment under the theme ‘Celebrate Your Curves’. All these brands offer sizes ranging from 2XL to 5XL and are priced between INR 399 for tops and INR 2299 for dresses.

Speaking on the launch, Ganesh Subramanian, Chief Operating Officer, Myntra said, “At Myntra.com, our aim is to make India look good. The plus-size and sleepwear segment in India is a latent market that offers huge opportunity to venture into an untapped segment. The launch of Curvy and Gossip helps us tap this exciting market and enable our women consumers to look fashionable and trendy since we believe that looking good is every women’s right.”

Sleepwear – Gossip by Dressberry: Additionally, Myntra.com also announced its foray into the niche yet exciting segment of sleepwear market that targets peppy gossip girls with a versatile range of sleepwear garments for their pyjama parties under the brand ‘Gossip’ by Dressberry. This segment offers vibrant yet comfortable nightwear and loungewear that includes pyjamas, shorts, nightwear tees and knit nighties. Targeted at perky enthusiastic teenagers, this new range from Gossip by Dressberry will be available at an irresistible price range of Rs 399 – Rs 899 and will offer over 66 products to tap a large untouched segment of customers across the country.

Myntra.com ventured into private labels in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech, Mast & Harbour among others.



Myntra.com Ropes In Ranveer Singh as the Brand Ambassador for Roadster

To Endorse the Most Contemporary Jeanswear Brand from Myntra.com

Myntra.com, India’s leading fashion and lifestyle e-commerce platform has signed up Bollywood Heartthrob Ranveer Singh. Ranveer will endorse the most contemporary Jeanswear brand from Myntra.com – Roadster, which demonstrates both style and performance. This association further marks the company’s focus on establishing itself as the fashion brand for young India.

Roadster is Myntra’s flagship in-house brand, built on the philosophy that Life is now, and not a distant dream of another day. Launched in December of 2012, Roadster has become one of the top selling brands on Myntra.com within a short span of 15 months. Modeled on an outdoorsy lifestyle with a definite edge, it captures a lifestyle that is current, and symbolizes the spirit of freedom and living life to the fullest, well embodied in the brand’s new tagline : ‘Code for the Road’

Speaking on the association, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Being the preferred fashion destination in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the Youth of the country. Our private brands play a significant role in this, and in creating differentiation, choice and value for our shoppers. Roadster products are known for their combination of style and class and unparalleled quality. Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for Roadster.”

Ranveer Singh said, “I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey.”

With over 650 products to choose from, Roadster offers Denim aficionados a stupendous range of stylish products for both men and women. Roadster products are priced between INR 300 – INR 3,799 and are exclusively available on Myntra.com.

You can shop for Roadster products at www.myntra.com/Roadster

Being a dominant player in the fashion ecommerce space, Myntra.com has a host of in-house labels in its portfolio, providing a wide array of selection to its shoppers. Apart from Roadster, brands such as Dressberry, Sher Singh, Mast & Harbour, Anouk, Kook n Keech and HRX by Hrithik Roshan, are designed, manufactured and retailed exclusively by Myntra.com. For further details, please visit Myntra Originals.