Personalize Nike’s Latest Team India Jersey Exclusively on Myntra.com

India’s leading fashion e-commerce portal ties-up with Nike India to offer this exclusive feature to customers

Myntra.com, India’s leading fashion and lifestyle e-commerce platform has partnered with Nike India, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), to provide personalized Team India jerseys to cricket fans across the country. Through this association, Myntra.com will provide its customers an exclusive opportunity to have their name and number personalized on the back of the jersey in the original font, as seen on the jerseys worn by the Indian cricket team.

This feature will be launched on Myntra.com starting October 10, 2013 and the personalized jerseys will be delivered within seven working days from the order date. Myntra.com has been authorized by Nike India as the sole vendor to offer this unique personalization service and will not be available on any other online or offline platform.

Ganesh Subramanian, Chief Operating Officer, Myntra who was present at the unveiling ceremony of the new Team India jersey with the Indian cricket team said, “The youth in India have at some point aspired to be a part of the Indian Cricket Team and have their name on the iconic jersey. This exclusive tie-up with Nike enables Myntra.com to make every cricket fan a proud owner of their very own personalized version of the team jersey.”

He further added, “Myntra.com has stayed focused on bringing the best experience to its shoppers. Our in-house product personalization facility allows us to offer this service with a quick turnaround.”

Nike’s cricket jerseys of the Indian Cricket Team are available in four different versions and the prices range from Rs. 1595 to Rs. 4995. The Nike’s authentic replica jersey of the Indian Cricket Team priced at Rs. 4995 is crafted from 100% recycled polyester which is lightweight and designed to boost comfort, durability, moisture management and stretchability.

Shoppers can log on to http://www.myntra.com/nike-cricket-jersey to place their order.


AKQA, the world’s leading independent & most awarded digital agency, to join WPP

WPP announced today that it has agreed to acquire, subject to regulatory approval, the assets of AKQA Holdings, Inc. (“AKQA”), the world’s leading independent and most awarded digital agency.

AKQA, the world’s leading independent & most awarded digital agency, to join WPP

Founded in 2001, AKQA fast established a reputation as the one to watch, the pace setter, with its innovative, entrepreneurial spirit, outstanding creativity and its ideas-led approach.

With a unique combination of creativity and technology, AKQA provides integrated digital communications campaigns, spanning social media, mobile, interactive experiences, gaming and content creation. Clients include Delta, Diageo, EDF, GAP, Google, Microsoft Xbox, Nike, Target, Unilever and Virgin Money, among many others.

International recognition for its creative excellence has earned the agency numerous industry awards, including 19 Agency of the Year titles. Last year, AKQA won Digital Agency of the Year honours in both the US (Adweek) and the UK (Campaign) and collected five Cannes Lions.

Campaign’s citation defined the agency’s singular qualities as “a perfect example of how specialist agencies continue to set the standard in digital communications. AKQA continues to offer a powerful combination of technological craft and emotive creativity that few other agencies can even reach for. AKQA’s record in technological innovation, coupled with design, creativity and business acumen, is breathtaking.”

Currently employing 1160 people worldwide – from software engineers and technologists to creatives and strategists – the agency operates through offices in the US (San Francisco, New York, Washington DC), Europe (London, Paris, Amsterdam, Berlin) and Asia (Shanghai). The agency had gross assets of $282 million as at 31 December 2011 and forecasts revenues of around $230 million in 2012, having achieved $189 million in 2011.

AKQA will continue to operate as an independent and stand-alone brand within WPP and be led by founder and CEO Ajaz Ahmed and Chairman Tom Bedecarré. Tom will also become President of WPP Ventures, a new Silicon Valley-based company, which will explore new digital investment opportunities for WPP as a whole. Other appointments to the Board of WPP Ventures will be made in due course.

Commenting on the arrival of AKQA, Sir Martin Sorrell, CEO, WPP said: “We are thrilled to welcome AKQA’s unique team of technological innovators and entrepreneurs to WPP. We have admired their creativity and technological skills for a long time along with their outstandingly effective and award-winning work for clients. We are looking forward to working with Ajaz and Tom to broaden their offer and our own, both geographically and functionally. We are delighted to be united!”

“With increased resources and access to new geographies, our partnership with WPP will fuel the next level of energy, excitement and opportunity, delivering innovation and creativity at scale,” said Ajaz Ahmed.

Tom Bedecarré commented: “We are delighted to preserve AKQA’s independent culture and maintain focus on serving our clients. Today we are celebrating joining WPP and tomorrow our teams will be back to business as usual.”

FOR FURTHER INFORMATION:
Feona McEwan, WPP. Tel: +44 207 408 2204
Chris Wade, WPP. Tel: +44 7740 595563
Hester Bloch, AKQA. Tel: +44 7770 457555
Katy Zack, AKQA. Tel: +1 646 895 3288
Simone Schiefke, AKQA. Tel: +49 170 807 8769
Lizzie Dewhurst, AKQA. Tel: +44 7800 883383

www.wpp.com
www.akqa.com

Nike+ GPS available as a free download for a couple of days

Nike+ GPS available as a free download for a couple of days

Nike is celebrating the fifth birthday of their partnership with Apple by giving away their Nike+ GPS mobile app for free for a couple of days.

This app uses GPS on the iPhone to track the user’s movement and enables him to keep track of exercise routines.

Nike+ GPS available as a free download for a couple of days

We are big fans of RunKeeper which is a free alternative to this service platform.

But if you do own an iPhone, it would not hurt to download the Nike’s app right away!

Nike announces a major job cut

Nike announces a major job cut

Nike has announced that they are now going to cut 5 percent of its 35,000-strong global workforce.

The company said that these job cuts are necessary to remain competitive in this tough economy.

Nike revealed that they have already halted production at three of its Chinese factories.

The job cuts would involve workers located at its Beaverton, Oregon, headquarters.

Nike added about the new developments: “Our new structure sharpens our consumer focus globally to drive continued growth. The decision to reduce our workforce has been a difficult and challenging one. We remain a growth company and we know these changes have created a stronger organization that will enable us to invest in our most significant opportunities.”

Nike online sales seeing a major boost

Nike online sales seeing a major boost

Nike’s US chief Mark Parker has stated that the company is seeing a major increase in sales through online outlets.

He said: “We’ve seen a fairly dramatic increase in online sales.”

Parker was speaking at the annual meeting of the World Economic Forum.

He said that this was probably because a lot of customers avoid driving to stores to conserve gas.

The company last month reported a 9 percent rise in quarterly net profit showcasing that they are pretty safe from the current global economic crisis.

Nike sues Wal-Mart for Patent Infringement

Nike sues Wal-Mart for Patent Infringement

Nike does not sell its products in Wal-Mart as they believe it would devalue their brand.

The company has however sued the US based retailing giant for patent infringement.

Nike is claiming that Wal-Mart is selling shoes which resemble their patented designs and technologies.

The company claims that some models of shoes being sold on Wal-Mart too closely resemble its Nike Shox footwear.

They are asking the courts to direct Wal-Mart to stop selling these products in their stores. They are also seeking damages.

Wal-Mart has refused to comment on this lawsuit.

TrailRunner 1.7 – Mac OS X route planning for GPS or Nike+ SportBand

Berbie Software announces an update for TrailRunner, the outdoor oriented route-planning and journaling software for Mac OS X. Among other improvements, Release 1.7 integrates with nikeplus.com the online community for the Nike+ SportBand and the Apple Nike+iPod Sport Kit running devices. With this new release, Nike+ users can display their collected workout data within TrailRunner, match the recordings with routes created in TrailRunner and analyze their performance with enhanced tools.

Frankfurt am Main, Germany – Berbie Software announces an update for TrailRunner, the outdoor oriented route-planning and journaling software for Mac OS X. Among other improvements, Release 1.7 integrates with nikeplus.com the online community for the Nike+ SportBand and the Apple Nike+iPod Sport Kit running devices. With this new release, Nike+ users can display their collected workout data within TrailRunner, match the recordings with routes created in TrailRunner and analyze their performance with enhanced tools.

For users of GPS devices like the Garmin ForeRunner or Garmin Edge, the new release now offers an improved and optimized course merge to successively complete the personal trail network. Additionally the TrailRunner workout diary now displays a better overall workout history chart along with an extended personal weblog export. Also an import of TCX workout files for the recent Garmin ForeRunner 50 and Garmin ForeRunner 405 devices was added.

TrailRunner integrates a wide range of GPS, mapping and workout related scopes into a simple to use application. These include a seamless integration with online services to display topographic maps, satellite photos and elevation data. Easy workout import and geo visualization for Garmin ForeRunner and Edge devices.

Workout import and geo matching for running devices like the Apple + Nike iPod Sport Kit, Nike+ SportBand or Polar RS200d. Export of route directions as NanoMaps for color iPods or cellphones. Import and export of various file formats. Integration with free digital mapping communities like GPSies.com and OpenStreetMap.org

Focused on users doing any kind of outdoor activities like running, biking, hiking or inline skating, TrailRunner offers automatic route calculation for a given distance and attractiveness, a workout diary, workout histograms and analysis tools for measured data like speed, ascent, heart-rate, personal aerobic zone and more. An integrated exercise plan can help users to improve their base endurance in small and adaptive steps.

Pricing and Availability:
TrailRunner 1.7 is freeware but thankfully accepts donations.

TrailRunner: http://www.trailrunnerx.com
Direct Download Link: http://trailrunnerx.com/download-redirect.html
Screenshot/App Icon: http://trailrunnerx.com/en_press

Started in 2005, Berbie Software pioneered the development of a Mac OS X application focused on outdoor and long distance sports. By building a mash-up of complex technologies and algorithms, TrailRunner delivers a simple to use application that covers most features outdoor enthusiasts need to plan and journalize their activities.

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Wolfgang Berberich
Developer
004969576979

berbie@gmail.com

Downtown Software House releases Runner’s Log 1.1.0 for Mac OS X

Rochester, NY – Downtown Software House is pleased to announce the release of Runner’s Log 1.1.0. This update allows users to import data from iPods equipped with a Nike+ iPod Sport Kit. Instead of viewing the workouts online, Runner’s Log lets the user view their Nike+ runs in a personalized exercise journal on their Mac.

Runner’s Log allows new and experienced runners, joggers and walkers to track their workouts in Mac OS X. Users can add workouts manually through an easy to use interface, or import Stopwatch and Nike+ data from compatible a compatible iPod. The workout journal can be customized with personal notes and comments, location, weather and other attributes.

Runner’s Log shows graphs and history for each run, along with derived data and statistics such as the number of calories burned and the average lap pace.

The Runner’s Log 1.1.0 update includes many new features requested from users, including Nike+ support, the ability to assign locations and images to workouts, user interface improvements, bug fixes and more.

System Requirements
* Supports Mac OS X versions 10.4.11 and 10.5.2 Leopard.
* Universal binary for PowerPC and Intel processors.
* Fifth generation iPod, iPod Classic, or iPod Nano required for Stopwatch and Nike+ data import.

Pricing and Availability
Runner’s Log can be purchased for $19.95 USD. A free demo version is available that can hold up to ten workouts. Users with an existing Runner’s Log license can update to version 1.1.0 for free.

Downtown Software House: http://www.downtownsoftwarehouse.com/
Runner’s Log 1.1.0: http://www.downtownsoftwarehouse.com/software/RunnersLog/
Direct Download Link: http://www.downtownsoftwarehouse.com/software/RunnersLog/download/
Purchase Link: http://www.downtownsoftwarehouse.com/store/

Downtown Software House has been producing Mac OS X software since 2004. Based in Rochester New York, Downtown Software House has received acclaim and praise from both users and Macintosh magazines worldwide. Nike+ is a registered trademark of Nike, Inc. iPod, iPod Classic, and iPod Nano are registered trademarks of Apple Inc.

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Marc Charbonneau
Software Developer
585-414-2431

m.charbonneau@downtownsoftwarehouse.com

Samsung miCoach music-mobile phone to take on Apple Nike+

Samsung miCoach music-mobile phone to take on Apple Nike+

Samsung is collaborating with Adidas to launch a new mobile phone package named miCoach.

This collaboration is apparently aimed at the collaboration between Apple and Nike which provides the customers with an iPod solution which monitors their exercise routine.

Samsung’s package comes with a music-mobile phone in addition to a heart-rate monitor, a sensor to attach to a pair of running shoes and a Web workout journal.

They have an advantage over the combo solution provided by Apple and Nike as the device works as a mobile phone along with a portable media player.

Samsung miCoach music-mobile phone to take on Apple Nike+

Samsung miCoach however lacks when it comes to storage capacity (1GB compared to lot more for Apple iPod Nano).

Sophia Kim, a Samsung representative said in a statement that the system would first be available in Germany.