Youth Icon Kriti Sanon clicks online fashion with American Swan

Will endorse American Swan’s women’s line of clothing and accessories

Online Fashion brand American Swan has signed the young and stylish Bollywood star Kriti Sanon as its brand ambassador. She will be the face of American Swan’s women’s wear, which has a wide range of stylish casual wear and accessories. Kriti will be featured in American Swan’s new brand campaign to hit digital and television soon.

Kriti Sanon has been roped in to represent the brand’s latest collection AS ORIGINAL, the trend-led fast fashion range for the youth. This collection is designed to cater to the smart, style-conscious, urban teens and young women. The collection offers premium quality and international designs at smart prices with the convenience of online shopping, to meet the needs of the mobile and net savvy youth.

American Swan believes in meeting the aspiration needs of the youth whose fashion sense evolves constantly and look for brands that help them express their confidence and style. This alliance will help strengthen American Swan’s brand appeal with the young women customers.

Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said, “We want to reach out to the fashion-forward youth and Kriti Sanon represents today’s young women who are well-groomed, trendy and have their own distinct dressing sense. Our clothes are about dressing smart and fashionably in casuals and KritiSanon is a perfect fit for our brand and the new collection.”

Talking about her association with American Swan, Kriti Sanon, said “My generation looks forward to new trends and fast-moving styles, and we want to see new merchandise almost every week. I am happy to be associated with a brand that is young, chic and voguish and its range and designs keep pace with my frequently changing style”.

The AS ORIGINAL collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, dresses, jumpsuits, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs. 399 up to Rs. 1499 and will be exclusively available on the brand’s e-commerce portal