Revealed: Hrithik Roshan shares how he defeated failure!

Actor Hrithik Roshan in association with Myntra.com unveils his victory campaign ‘Defeat Defeat’ for his brand HRX

In a first of its kind, the Greek God of Bollywood, Hrithik Roshan has redefined health and fitness in the country as he launches his brand film ‘Defeat Defeat’ for HRX in association with Myntra.com. A short film that his fans will definitely not want to miss; it depicts his relentless endeavor of overcoming personal struggles and achieving victory over all.

In his own words, actor Hrithik said, “Everyone including me has been defeated in life. But success comes to those who rise above defeat and understand how to deal with it. I realized that defeat isn’t a real thing, it’s just an illusion! A clever work of the mind. This short film is an attempt to spread this message & encourage people not to be afraid, not to give up and forget what failure means before you give victory a shot!”

Hrithik’s apparel brand HRX, retailed exclusively on Myntra.com is inspired by the superstar’s style and philosophy, created to not just reflect his stardom but also his incredible story of defeating defeat. He says, “I am happy that we have been able to conceptualize & translate this adventurous spirit into great style & fashion through HRX.”

Shot in an old abandoned warehouse, Hrithik impressed everyone present on the sets with his dedication as he shot bare bodied and at a stretch for over 21 hours.

Embodied in the brand’s tagline ‘Push Your Extreme’, the actor has been going all out to inspire & encourage people to defeat ‘defeat’ and push themselves beyond their limits. Since the launch of his brand film on 5th February, the campaign has received positive reviews across social platforms with lakhs of views. The campaign also witnessed Hrithik evangelizing his philosophy on Twitter, along with his fellow co-stars Sonakshi Sinha, Bipasha Basu, Arjun Kapoor, Sidharth Malhotra and Sophie Choudry among others.

Enthused about launching the ‘Defeat Defeat’ campaign with Hrithik, Abhishek Verma, Head – Myntra Fashion Brands said, “It has been phenomenal working with Hrithik to develop this campaign. It encourages people to defeat the mental barriers that stop us from achieving our goals. We hope this brand film will be well received by his fans and others who have a strong passion for a healthy & positive lifestyle.”

He added, “It’s been a year since the birth of HRX and today it is one of the leading brands on Myntra.com.”

Commenting on the launch of this campaign, Afsar Zaidi, Founder, Exceed Entertainment said, “The philosophy, the rules by which Hrithik leads his life has been rolled out in the form of brand HRX. For us, at EXCEED Entertainment, it was a challenge that we took upon ourselves to make it into a reality. ‘Defeat Defeat’ campaign is the message that HRX stands for – Keep moving at all times.”

Log on to www.myntra.com/brand/hrx/showcase to watch the brand film.

Myntra.com Unveils Lisa Haydon As Its Brand Ambassador

The Ravishing Model and Actress to promote Myntra’s ‘Live For Likes’ Campaign

Myntra.com, the ultimate online fashion destination, has signed the gorgeous Lisa Haydon as their Brand Ambassador. A diva in her own right, style and panache comes effortlessly to the actress who will be endorsing Myntra’s attractive range of apparel and accessories.

As the brand ambassador for Myntra.com, Lisa Haydon will be part of Myntra’s largest marketing campaign, ‘Live for Likes’, an initiative to engage with today’s social media savvy generation and encourage them to shop on Myntra.com. To begin with, the model turned actress will be the face of a dedicated microsite launched to pique the interest of online shoppers, and bring alive the brand’s philosophy of ‘Live for Likes’. The microsite (which will go live later this week) will host a series of initiatives including a virtual game which will feature Lisa Haydon as the main character; and will also showcase some stylish looks and selections.

Speaking of her association with Myntra.com, Lisa Haydon said, “I am extremely excited to be associated with Myntra.com – a brand that is vibrant and provides the latest and most sophisticated fashion trends for shoppers online. It has truly been a pleasure to work intimately with the Myntra team in the past, and I am looking forward to endorsing the brand now, starting with their latest ‘Live For Likes’ campaign, that aims at bringing alive the first ever virtual engagement game for shoppers. It is a highly enthralling game and I am sure people will get addicted to it over the next couple of weeks.”

“It’s great to have the lovely, talented diva, Lisa Haydon, as part of the Myntra family,” stated Vikas Ahuja, Chief Marketing Officer, Myntra. “The Myntra brand is very fashionable and relates to the youth of today; this resonates very well with Lisa Haydon who is an ideal blend of simplicity, style and sophistication, making her the perfect choice. She truly embodies our brand values and we are delighted to have her on board.”

Lisa Haydon had earlier been a part of Myntra’s ‘Hottest December Ever’ campaign, which comprised of a very peppy, youthful and vivacious TV commercial featuring the beautiful actress.

Myntra.com has previously collaborated with popular celebrities like Ranveer Singh for their private label – Roadster, Hrithik Roshan for the exclusive HRX collection and Chitrangada Singh to represent the company’s engaging initiative, Fashion Icon of the Month.











Hangout and Shop with Hrithik Roshan on Google+ and Myntra.com

For the first time ever in Asia, be a part of the Shoppable Hangout on Google+

In yet another industry first, Myntra.com is hosting Asia’s first ever ‘Google+ Shoppable Hangout’, on January 20, with none other than Bollywood heart-throb Hrithik Roshan. The event will mark the Asia debut of a new online shopping app for the Google+ Hangouts On Air (HOA) platform.

Google+ Shoppable Hangout On Air brings together social media and online shopping in an unprecedented experience. It enables up to 10 people to interact with each other on a multi-person video chat that is broadcast live to millions around the web, while also allowing all the viewers to simultaneously shop, chat and comment.

On this Hangout, designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse a curated selection of products available for purchase online, exclusively through the HOA. The Shoppable Hangout will provide users with a brand new online shopping experience which will be like shopping Hrithik’s clothing line with him at your side, except from participants’ living rooms.

Participants can browse to shop a curated assortment of products from the newly launched collection hosted on Myntra.com. The Shoppable Hangout featuring Hrithik will showcase his clothing line, HRX, and will allow fans to shop and chat with Hrithik online. HRX is an active lifestyle apparel and casual wear brand inspired by Hrithik Roshan, and is manufactured and sold exclusively on Myntra.com.

Speaking on the occasion, Vikas Ahuja, CMO, Myntra said, “We are proud to present Asia’s first ever Shoppable Hangout in association with Google. Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal, and interactive way to shop online on Myntra.com. In this first ever, path-breaking Hangout, shoppers can watch Hrithik talk about his inspiration and his brand, see him showcase products, ask questions and simultaneously buy the products.”

Leading Bollywood Actor, Hrithik Roshan said, “I am thrilled to be a part of Asia’s first ever Shoppable Hangout organized by Google and our exclusive partner Myntra.com. It will give me an opportunity to interact with my fans and shoppers, and showcase my new clothing line – HRX more intimately. I am confident that through this initiative, shoppers will feel more connected to the brand.”

Nitin Bawankule, Industry Director, Google India said, “With the e-commerce market in India growing at an unprecedented rate, we will be providing a unique shopping experience to the Indian shopper through a Google+ hangout. We are excited to collaborate with Myntra to provide a platform and opportunity to shop with the leading Bollywood actor, Hrithik Roshan. We are sure that the consumers will be excited and thrilled to shop and hangout with Hrithik. Going ahead we will continue to bring such distinctive experiences for the Indian shopper.”

Myntra is running contests to select winners to hangout with Hrithik Roshan on air and also win autographed T-shirts & Myntra gift vouchers.

Please click on the link to be a part of Asia’s first ever Shoppable Hangout organized by Myntra.com in association with Google India, on January 20, 2014.

Read more: #ShopTheHangout with Hrithik Roshan – Google+

Myntra.com Exclusively Launches Hrithik Roshan’s Active Lifestyle brand HRX

Bollywood superstar Hrithik Roshan joins hands with Myntra.com to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX – Push Your Extreme. The HRX collection is the ultimate combination of style and substance with inspiration drawn from Hrithik – the Ultimate Hero himself. HRX represents an extreme state of mind that inspires one to be the best version of themselves! The brand is a mix of his supreme style and passion, and will be sold only on Myntra.com starting 23rd November 2013.

The range includes extreme casuals and easy actives in apparel along with sports footwear for men. These products are lightweight and made of premium fabrics crafted with a contemporary slim fit. The entire collection sports vibrant colors and brings to you the latest active lifestyle fashion on par with global fashion trends.



On partnering with Myntra.com, leading Bollywood Actor and the Inspiration behind HRX, Hrithik Roshan said, “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up! My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand. Partnering with Myntra.com to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized.”

Speaking on the launch, Mukesh Bansal, CEO and Co-Founder, Myntra said, “We are very excited about the opportunity to build original indigenous brands in India. Hrithik has massive fan base and is widely respected for his passion for fitness. We felt that we can create a very unique and lasting brand by taking inspiration from Hrithik’s work ethic, his incredible story of overcoming various setbacks and of course one of the most stylish actors in Bollywood. HRX is a very innovative brand with leading edge fashion that seamlessly merges active lifestyle, global fashion trends and Indian tastes.”

Myntra.com’s vast and expanding customer base will support HRX reach out to each and every individual who aspires to be nothing but the best. The range starts from INR 499 for basic tees and goes up to INR 2,499 for fashion bottoms (Jeans and trousers). To shop for HRX products exclusively on Myntra.com, visit www.myntra.com/hrx