Abhinav Bindra is the new Samsung Brand Ambassador in India
After Aamir Khan, Samsung has now added Abhinav Bindra as their new brand ambassador for the Indian market.
Abhinav Bindra is the only individual Olympic gold medal winner in India. He won the gold at the recently Beijing Olympics.
Bindra would be promoting company’s consumer electronics products in the Indian market.
Samsung would be using him in their brand advertising as well as product advertising for consumer electronics.
R Zutshi, deputy managing director, Samsung India Electronics spoke about the new developments: “With Abhinav Bindra as our brand ambassador, our strong, differentiated product lineup and our enhanced distribution reach, I am confident that we will further strengthen our position in the Indian market.”
Coke, IBM and Microsoft are the most valuable brands in the world
Interbrand, a global brand management firm has released their latest annual Global Brand List.
Coke has topped the charts once again. However there is a new player on the second spot.
IBM has displaced Microsoft to take that spot. Microsoft comes third.
As per the list, Coke has a brand value of $66.67 billion which puts it ahead of all the other companies on the list.
Hewlett-Packard is on No. 12. Cisco is on No. 17. Sony is on No. 25.
Amongst the financial companies, Merrill Lynch is on 34th spot while AIG is on 54th.
Pepsi youngistan has no place for Sachin Tendulkar
Pepsi seems to have accepted the fact that Sachin Tendulkar is no longer the brand ambassador for them.
The company is not going to renew their contract with the master blaster whose contract with them ended in May.
Inside sources say that their new promotional campaign is focused on youngsters and Sachin is not a brand that would attract them.
Instead, they are focusing on other cricketers they have roped in including Ishant Sharma and Rohit Sharma.
PepsiCo EVP marketing Sandeep Singh Arora however had this to say: “We will continue to take forward our association with cricket and cricketers. But I can offer no comments specific to Tendulkar.”
FedEx Kinko’s to be renamed FedEx Office
FedEx has announced that they are planning to stop using the Kinko’s brand name.
The company is now going to rename this division of the company FedEx Office.
FedEx said that this move would result in an $891 million charge for the quarter that ended Saturday.
The company added that the new brand name “better describes the wide range of services available … and takes full advantage of the FedEx brand.”
Checkout: FedEx Office
Aamir Khan to endorse Samsung Mobile Phones
With Shah Rukh Khan endorsing the market leaders Nokia in the Indian market, Samsung has now announced their decision to sign up a deal with Aamir Khan.
The company is aiming to double its market share here in India and they have now Aamir endorsing their products.
Samsung also revealed their new marketing mantra: “Next is What?” as they announced five new mobile phone models for India.
Samsung South West Asia Headquarters President and CEO H B Lee spoke about this new development: “With Aamir Khan as our brand ambassador, our strong, differentiated product line-up and our enhanced distribution reach, I am confident that we should be in a position to double our market share in India this year.”
Hrithik Roshan endorses Sony Ericsson Mobile Phones in India while Motorola has Abhishek Bachchan.
Reliance Energy to become Reliance Infrastructure
From BSES to Reliance Energy to now Reliance Infrastructure. Reliance continues to change their brand name for this division which they say would now capture the current nature of various business segments it is involved in.
The company’s board has given its approval for the name change and they are now going to seek the approval from the stock holders.
Reliance said that this company is currently the largest private EPC player in India’s power sector. It further said that JP Chalasani has now taken over the position at the company as the CEO of Reliance Power.
Deepika Padukone is the new brand ambassador of Tissot
Watch Company Tissot has announced that they are naming the Bollywood starlet Deepika Padukone as their new brand ambassador for the Indian market.
Deepika Padukone recently starred in the major blockbuster Om Shanti Om and she is said to be one of the hottest actress to arrive on the big screen in the recent times.
Tissot also used the occasion to launch its limited edition MotoGP watch edition. It would retail for Rs 36,800 in the Indian market.
Tissot SA President Francois Thiebaud spoke about the appointment of Padukone as their new brand ambassador in India: “We are delighted to welcome Deepika Padukone in the Tissot family. This underlines the importance that Tissot places on this dynamic market.”
Reliance Industries re-launches Vimal brand
Reliance Industries has announced the re-launch of the Vimal brand in the Indian market. The company unveiled the first of showrooms in Ahmedabad.
RIL President, Textile Business, Anand Parekh talked about their plans for the Vimal brand: “We today launched the first exclusive showroom of re-launched Vimal in Ahmedabad, the birth place of the product. We will follow it up with launch of showrooms in Mumbai, Bangalore, Chennai and Kochi. The number of these exclusive stores will go up to 24 in the next one year. We will also offer our products through 200 of our franchise showrooms.”
He added: “An international architecture expert was involved in the redesign of the Vimal exclusive showrooms to ensure that they are on lines with global standard. The re-launched brand will soon become market leader, the position it was enjoying earlier.”
Reliance added that they are soon going to announce several brand ambassador for this relaunched product range.
Lenovo Group to drop IBM brand name from computers before 2010
Lenovo Group has said in a statement that they are now planning to stop using IBM brand name from their computing products before 2010.
The company believes that they are in a good position to start using their own branding on all their computing products.
Lenovo chief executive Bill Amelio was quoted as saying in a statement: “We’ll have one global brand that can be the rallying cry for the entire company.”
This Chinese company had acquired the personal computer business of IBM in 2005. They had at that time acquired the rights to use IBM brand on their products until 2010.
Lenovo said that they would rebrand IBM ThinkPads as Lenovo ThinkPads.
Spyker F1 team to be renamed Force India for next year
Vijay Mallya has announced that they are going to change the name of the Spyker Formula-1 team to Force India from next year.
He revealed the new brand name for the team at Interlagos on Saturday.
The final race of the season is scheduled for today and a new Formula-1 champion is expected to be crowned today.
Mallya said in his statement: “We have applied to the FIA for a change in name of the company and the team from Spyker to Force India. I think that sums it all up as to why I am here.”
The name change has been approved by the F1’s Chief Executive Bernie Ecclestone. However, it would still require approval from the competing teams.
Interestingly, this would be the fourth new name for this team in as many years. From Jordan to Midland to Spyker and now Force India.