Coca-Cola and IBM remain most valuable global brands
Google, Facebook and Twitter might be making headlines on the web but in real world Coca-Cola and IBM are the most valuable brands.
Interbrand reported that the combine value of the world’s top 100 brands has fallen for the first time in the last 10 years.
Interbrand CEO Jez Frampton added: “That says something about the environment that we’re in, especially when you consider that brands are by nature less volatile than business valuations.”
Frampton added that be believes that a company’s brand value is its most prized possession.
He further said: “In a cluttered world where people are time-compressed, brands are short cuts to help them make decisions.”
Reliance Mediaworks is the new name of Adlabs Films
Reliance Anil Dhirubhai Ambani Group has announced that they are now renaming their Adlabs Films division as Reliance MediaWorks Limited.
This brand name change would require approval from the shareholders.
Reliance had acquired a controlling stake in this company way back in 2005.
The company spoke about this name change: “The name Reliance MediaWorks Limited more accurately reflects our identity as a diversified film and media services company with a global presence. We are privileged to draw upon the international recognition of the Reliance Anil Dhirubhai Ambani Group brand, to further strengthen our leadership position in the media and entertainment business.”
John Abraham is the brand ambassador of Garnier MEN
L’Oreal India has launched their latest brand in the Indian market.
This new brand is aimed for male customers and it has been named Garnier MEN.
The company also announced that Bollywood actor John Abraham would be the brand ambassador for this new brand.
Garnier MEN brand products are available in the market in the prices ranging between Rs 125 to Rs 150.
Products include moisturizer SPF 15, fairness moisturizer oil control and fairness face wash.
Sachin Tendulkar is the new brand ambassador of Jaypee Cement
Jaypee Cement has announced that they are hiring the services of living legend Sachin Tendulkar.
Tendulkar is the company’s new brand ambassador.
The company has already launched their new marketing campaign featuring the little master.
These ads are being broadcasted through television, print and OOH Media.
Jaypee said that this would be their first mass media marketing campaign.
The new punch line of these ads is: Andar se solid.
Shah Rukh Khan to feature in Sprite advertisements!
Coca Cola now has both Aamir Khan and Shah Rukh Khan endorsing their products.
Shah Rukh Khan would soon appear in Sprite ads.
The ads would also feature Saurav Ganguly and some other players of Kolkata Knight Riders.
The ad campaign would run throughout the upcoming Indian Premier League.
Coca-Cola India general manager- marketing (flavors) Srinivas Murthy spoke about the new developments: “Brand Sprite has always stood for cut-through clarity and has a refreshingly honest take on life. We aimed at taking these values forward through our association with Kolkata Knight Riders. The overall brand values of the Kolkata Knight Riders team rings through clearly in our communication. We have integrated Shahrukh Khan, Saurav Ganguly and the players of KKR into Sprite’s communication and other brand initiatives.”
Nikon aims to expand presence in India
Sony and Canon are already present in India with a wide network of distributors.
Now, Nikon has announced their plans to expand their presence in the growing Indian market.
The company said that they are planning to hire around 200 people to strengthen its sales force as part of their plans to expand retail presence.
Nikon India Managing Director Hidehiko Tanaka had this to say: “Our expansion plans include increasing our sales force. So, this year we would be hiring around 200 demonstrators.”
The company is aiming to have around 800 stores in India this year.
Mumbai, Kolkata and Bangalore would be some of the major cities which are primary targets of growth for Nikon.
Checkout: Nikon India
Coca-Cola has a new marketing campaign featuring Aamir Khan
Coca Cola Open Happiness is the latest campaign being launched by the company in India.
This campaign would feature the company’s brand ambassador Aamir Khan.
The company aims to run this campaign during the upcoming IPL series in South Africa.
Indian Premier League has become one of the most popular Cricket events in the world and every brand wants to showcase their products during the event.
Coca Cola India Director (Marketing) Kashmira Chadha spoke about their new campaign: “Open Happiness brings forward the thought of enjoying a bottle of Coca Cola while taking a pause from the daily routine to connect with others.”
Ranbir Kapoor is the brand ambassador of Panasonic India
Ranbir Kapoor has been named the brand ambassador of Panasonic India.
He is already the new face of Pepsi India and now the Japanese consumer electronics giant has hired him.
Kapoor would now be promoting Panasonic’s new range of VIERA LCDs and Plasmas in addition to other consumer products.
He spoke about the new developments: “Like every movie I choose to be a part of, I have chosen to endorse this brand after careful thought. I can only hold up those products that I am fully convinced about. I feel truly honoured to be its brand ambassador.”
Panasonic India had this to say: “We conducted a research and wanted our brand ambassador to meet five dimensions – he should be an established personality, should be able to create excitement, should have a competent personality, should be a premium brand himself and should be seasoned. For us, Ranbir’s cool and trendy image was a perfect match.”
Freedom Tower to be called One World Trade Center
The new skyscraper that is coming in place where World Trade Center towers once stood would be called One World Trade Center.
It was previous named Freedom Tower.
Port Authority of New York and New Jersey revealed: “We’ve referred to the primary building planned for the site as One World Trade Center — its legal name and street address — for almost two years now, as well as using the name the Freedom Tower. Many will always refer to it as the Freedom Tower, but as the building moves out of the planning stage and into full construction and leasing, we believe that going forward it is most practical to market the building as One World Trade Center.”
New York Mayor Michael Bloomberg responded to this new development: “It’s up to the Port Authority. I have no idea what the commercial aspects are, and we can say, ‘Oh, we shouldn’t worry about that,’ but of course you have to, particularly now. I would like to see it stay the Freedom Tower, but it’s their building, and they don’t need me dumping on it. If they could rent the whole thing by changing the name, I guess they’re going to do that, and they probably, from a responsible point of view, should. From a patriotic point of view, is it going to make any difference?”
Checkout: One World Trade Center
Verizon wins a big cybersquatting judgment against OnlineNIC
US based mobile service provider Verizon has won a major cybersquatting judgment against OnlineNIC.
Verizon had filed a lawsuit against this company claiming they had registered 663 domain names which the end user could confuse with their name.
Verizon is however going to find it hard to recover this money considering no one represented OnlineNIC in the courts.
Verizon said that the court has granted them $33.15 million based on $50,000 per domain name.
The company added: “This case should send a clear message and serve to deter cybersquatters who continue to run businesses for the primary purpose of misleading consumers. Verizon intends to continue to take all steps necessary to protect our brand and consumers from Internet frauds and abuses.”