Bollywood heartthrob Tiger Shroff clicks online fashion brand American Swan for his first brand endorsement

The promising actor lends his youthful charm to the brand’s range of men’s apparel

Online fashion brand American Swan has signed the stylish and suave Bollywood debutant Tiger Shroff as its brand ambassador. The teen sensation will represent American Swan’s men’s wear range of clothing and accessories. Tiger will also be featured in American Swan’s new brand campaign to hit digital and television soon.

American Swan is all set to launch its latest collection of youth fast-fashion, AS ORIGINAL and Tiger Shroff will be the face of this trendy range of casual wear. The collection offers international trends & designs, at premium quality and is smartly priced to fit youngsters’ wallets. AS ORIGINAL will be launched exclusively on the brand’s e-commerce portal americanswan.com and is poised to meet the fashion needs of the mobile and net savvy Gen-Y.

American Swan believes in meeting the aspirations of the youth whose fashion sense evolves constantly and look for brands that help them express their confidence and style. This alliance will help strengthen American Swan’s brand appeal with the young male audience.

Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said: “We are pleased to announce one of the promising upcoming stars, Tiger Shroff as our brand ambassador for the AS ORIGINAL men’s wear collection. Tiger has a youthful zeal and a flamboyance, which will distinctly bring forth AS ORIGINAL’s youth-centric appeal. He added further, “Tiger is a martial artist, a talented dancer and a fashion enthusiast with a committed and passionate approach to his work. We believe he will be a great fit with our brand and we look forward to his energizing presence to reach out to our core audience, the youth.”

Expressing his excitement about his association with American Swan and its latest collection AS ORIGINAL, Tiger Shroff said: “I enjoy staying up-to-date with latest trends, yet maintain my own distinctive style: to me dressing is about expressing my individuality. This is my first endorsement and I am excited to be associated with a youth brand like American Swan.”

Millennials in India are consuming fashion, experimenting like never before and aspiring to keep pace international fashion trends. American Swan is geared to tap into this market and offer the youth in India a range of International fashion at the ease of a click.

The AS ORIGINAL collection offers a wide and diverse range of merchandise across graphic tees, polos, shirts, jumpsuits, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs. 399 up to Rs. 1499 and will be exclusively available on the brand’s e-commerce portal www.americanswan.com.

Youth Icon Kriti Sanon clicks online fashion with American Swan

Will endorse American Swan’s women’s line of clothing and accessories

Online Fashion brand American Swan has signed the young and stylish Bollywood star Kriti Sanon as its brand ambassador. She will be the face of American Swan’s women’s wear, which has a wide range of stylish casual wear and accessories. Kriti will be featured in American Swan’s new brand campaign to hit digital and television soon.


Kriti Sanon has been roped in to represent the brand’s latest collection AS ORIGINAL, the trend-led fast fashion range for the youth. This collection is designed to cater to the smart, style-conscious, urban teens and young women. The collection offers premium quality and international designs at smart prices with the convenience of online shopping, to meet the needs of the mobile and net savvy youth.

American Swan believes in meeting the aspiration needs of the youth whose fashion sense evolves constantly and look for brands that help them express their confidence and style. This alliance will help strengthen American Swan’s brand appeal with the young women customers.

Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said, “We want to reach out to the fashion-forward youth and Kriti Sanon represents today’s young women who are well-groomed, trendy and have their own distinct dressing sense. Our clothes are about dressing smart and fashionably in casuals and KritiSanon is a perfect fit for our brand and the new collection.”

Talking about her association with American Swan, Kriti Sanon, said “My generation looks forward to new trends and fast-moving styles, and we want to see new merchandise almost every week. I am happy to be associated with a brand that is young, chic and voguish and its range and designs keep pace with my frequently changing style”.

The AS ORIGINAL collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, dresses, jumpsuits, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs. 399 up to Rs. 1499 and will be exclusively available on the brand’s e-commerce portal www.americanswan.com

American Swan launches an inventive, online reality show “Beauty &the Blogger”

The global Fashion &lifestyle brand American Swan in association with Famebox has launched a first-of-its-kind, digitally-driven online reality show Beauty &the Blogger. The show has been conceptualized as a unique format and a platform where style &glamour join hands with social media. The event is an extension of American Swan’s brand ethos, which resonates with the young achievers, in providing suitable opportunities to the connected youth through the potent medium of social media. Famebox, a multichannel online platform for promoting talent through digital video content has joined forces with the brand to execute this event.

The show will shortlist and team up aspiring models with blogging enthusiasts to be able to showcase their talent and compete for the online viewers’ attention. Registrations for the 1st round of entries to the contest are currently open and the show format is an apt amalgamation of talent and beauty, which would connect with and cater to the dynamic, fashion savvy youth.

Speaking about the initiative, Anurag Rajpal, Director and CEO, American Swan said, “American Swan has conceptualized this unique format that brings together the youth on two very viable themes or passions: glamour & social media. This is a compelling idea that we are confident will not just catch the attention and mind space of GenY, but will also create a very high engagement with the brand in the digital medium. The final winners are chosen basis their social influence and the buzz they create, which democratizes the selection process thereby empowering the online audience.”

Selected through an audition& shortlist process, 8 Bloggers will be paired with 8 models to compete for the final honors. These teams will be pitted against each other for a 3-day challenge series set against a beach resort wherein, they will be competing on social media in real time. While the models bring in the glamour quotient the bloggers will create the social buzz for their teammate through pictures, videos and real time updates. Video content created through the contest will be uploaded across social media platforms including an exclusive YouTube channel.

The event will see renowned celebrities who will add to the excitement of the show- actor and VJ, Cyrus Sahukar will host the show; the popular VJ and actress Anushka Dandekar will mentor the models while acclaimed fashion & social influencer Miss Malini will guide the blogging enthusiasts. The winning duo will be crowned the 2014 face of American Swan & the Social Media Brand Ambassador for the brand. The winning team also gets to take home a cash prize of 5 Lakh and an uber-chic American Swan wardrobe Rs 1 lakh each. TRESemmé, salon-quality hair care product &Lakme, the cosmetics & skincare brand are the associate sponsors of the event.

The event allows the finalists & the winning team to host their own exclusive channel on YouTube under the Beauty & the Blogger banner, which will be powered by FameBox. The event finale will see the launch of the American Swan swimwear collection marked by International designs and styles. The brand and its casual wear collections have been well-received and the swimwear collection is an effort to expand the brand’s offering into relevant categories for the urban, youth-led audience.