Bollywood heartthrob Tiger Shroff clicks online fashion brand American Swan for his first brand endorsement

The promising actor lends his youthful charm to the brand’s range of men’s apparel

Online fashion brand American Swan has signed the stylish and suave Bollywood debutant Tiger Shroff as its brand ambassador. The teen sensation will represent American Swan’s men’s wear range of clothing and accessories. Tiger will also be featured in American Swan’s new brand campaign to hit digital and television soon.

American Swan is all set to launch its latest collection of youth fast-fashion, AS ORIGINAL and Tiger Shroff will be the face of this trendy range of casual wear. The collection offers international trends & designs, at premium quality and is smartly priced to fit youngsters’ wallets. AS ORIGINAL will be launched exclusively on the brand’s e-commerce portal americanswan.com and is poised to meet the fashion needs of the mobile and net savvy Gen-Y.

American Swan believes in meeting the aspirations of the youth whose fashion sense evolves constantly and look for brands that help them express their confidence and style. This alliance will help strengthen American Swan’s brand appeal with the young male audience.

Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said: “We are pleased to announce one of the promising upcoming stars, Tiger Shroff as our brand ambassador for the AS ORIGINAL men’s wear collection. Tiger has a youthful zeal and a flamboyance, which will distinctly bring forth AS ORIGINAL’s youth-centric appeal. He added further, “Tiger is a martial artist, a talented dancer and a fashion enthusiast with a committed and passionate approach to his work. We believe he will be a great fit with our brand and we look forward to his energizing presence to reach out to our core audience, the youth.”

Expressing his excitement about his association with American Swan and its latest collection AS ORIGINAL, Tiger Shroff said: “I enjoy staying up-to-date with latest trends, yet maintain my own distinctive style: to me dressing is about expressing my individuality. This is my first endorsement and I am excited to be associated with a youth brand like American Swan.”

Millennials in India are consuming fashion, experimenting like never before and aspiring to keep pace international fashion trends. American Swan is geared to tap into this market and offer the youth in India a range of International fashion at the ease of a click.

The AS ORIGINAL collection offers a wide and diverse range of merchandise across graphic tees, polos, shirts, jumpsuits, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs. 399 up to Rs. 1499 and will be exclusively available on the brand’s e-commerce portal www.americanswan.com.

Youth Icon Kriti Sanon clicks online fashion with American Swan

Will endorse American Swan’s women’s line of clothing and accessories

Online Fashion brand American Swan has signed the young and stylish Bollywood star Kriti Sanon as its brand ambassador. She will be the face of American Swan’s women’s wear, which has a wide range of stylish casual wear and accessories. Kriti will be featured in American Swan’s new brand campaign to hit digital and television soon.


Kriti Sanon has been roped in to represent the brand’s latest collection AS ORIGINAL, the trend-led fast fashion range for the youth. This collection is designed to cater to the smart, style-conscious, urban teens and young women. The collection offers premium quality and international designs at smart prices with the convenience of online shopping, to meet the needs of the mobile and net savvy youth.

American Swan believes in meeting the aspiration needs of the youth whose fashion sense evolves constantly and look for brands that help them express their confidence and style. This alliance will help strengthen American Swan’s brand appeal with the young women customers.

Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said, “We want to reach out to the fashion-forward youth and Kriti Sanon represents today’s young women who are well-groomed, trendy and have their own distinct dressing sense. Our clothes are about dressing smart and fashionably in casuals and KritiSanon is a perfect fit for our brand and the new collection.”

Talking about her association with American Swan, Kriti Sanon, said “My generation looks forward to new trends and fast-moving styles, and we want to see new merchandise almost every week. I am happy to be associated with a brand that is young, chic and voguish and its range and designs keep pace with my frequently changing style”.

The AS ORIGINAL collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, dresses, jumpsuits, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs. 399 up to Rs. 1499 and will be exclusively available on the brand’s e-commerce portal www.americanswan.com

Yo Yo Honey Singh invites aspiring talent to shake a leg in his upcoming brand music video for American Swan

Contest closes on September 30, 2014

Online Fashion & lifestyle brand American Swan (americanswan.com), which has roped in Yo Yo Honey Singh as its brand ambassador, is now all set to woo its young consumers by giving a chance to get featured in its upcoming music video which will feature the famed rapper. The American Swan association is Honey Singh’s 1st brand endorsement in the Fashion genre. The 31 year old singer-composer who has an international fan following has belted a series of smash hits thus striking a chord amongst the younger generation. And now he is ready to bestow his flamboyant liveliness to the brand by composing a music video and giving a chance to younger talent to star with him.

For the music video, the brand has chosen to use social media as the primary channel to invite entries for the “Yo Yo and You” contest. Aspiring talent can send in their audition photos and video on the website http://yoyoandyou.americanswan.com.Honey Singh and American Swan will select 1 male and 1 female winner who will get a chance at stardom and share screen space with the international composer in the brand music video. Within a week of the contest launch & the association, the brand has witnessed a phenomenal response to this online engagement and the numbers speak for themselves. With a staggering 5.5 Million people reached through the campaign and the number of entries crossing 1000+ the brand is gearing up for a high brand recall in the weeks ahead.

Speaking on the association, Honey Singh has also announced about this engagement on his Facebook fan page which already has a staggering 25 million fans. ‘Attention ‘Brown Rang-ed’ beauties and ‘Blue Eyed’ lasses! It’s time to ‘Party All Night’ as I am joining American Swan: Fashion Country as its brand ambassador! #YoYo4AmericanSwan

Speaking about this initiative Mr. Anurag Rajpal, Director & CEO, American Swan said ‘We, as a brand have always believed in promoting young talent and giving them a chance to promote and hone their forte. The participation and response that we have received so far has been truly overwhelming. What has worked, as always, is the power of social media as the right medium to reach out to Gen-Y.’

For the ‘connected’ Gen-Y, Honey Singh fans, music & dance enthusiasts and the digital natives, there is a lot of fun and excitement to look forward to in the coming weeks leading up the launch of the American Swan music video.

Yo Yo Honey Singh Indi hip-hop sensation to lend his flair and rugged exuberance to online fashion brand American Swan as its brand ambassador

Brand to launch a digital campaign attracting young talent who get a chance to perform alongside the pop icon in the brand music video& also unveil its new identity

The global online Fashion &lifestyle brand American Swan has signed up Yo Yo Honey Singh-famed Indian rapper, music composer and current singing sensation of Bollywood, as its brand ambassador. American Swan, launched in January 2013 offers authentic smart casual wear for the youth and has been built with the best inputs from across the globe: be it the brand identity, the product design, sourcing, user experience, etc. Within a short span, the brand has received an excellent response from its core target audience: the 18-35 year old urban & semi-urban youth, who is digitally savvy and connected.

Talking about the association Honey Singh said, “I am excited to partner with American Swan and to be able to connect with the youth & inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The Brand Positioning resonates with my quintessential approach to my life, music & work. The video will see me style in looks that my fans haven’t seen before”. With his string of recent hits like Sunny Sunny, Party All Night the 31 year old singer-composer with an international fan following has struck a chord amongst the youth of the generation.

American Swan will unveil the new identity along side the launch of its new collections-AS Premium and AS Original. The latter is a trend-led, fast fashion collection for the youth and allows the brand to extend its core preppy, casual wear brand to a wider audience. As the youth in India look for global designs and standards with affordable pricing at the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market in the burgeoning ecommerce and mobile commerce market.

Speaking about the association, Mr. Anurag Rajpal, Director & CEO, American Swan said, ­­­­­­­­­“We are glad to announce the latest developments of our brand: our association with Yo Yo Honey Singh and the American Swan brand re-launch in what we hope will be an iconic new avatar. While we constantly aim at building a fashion brand that can resonate in the hearts and mind of Gen Y youth, these major milestones will only cement the evolution of American Swan as we take a constructive leap towards a major expansion across the online space.”

The American Swan marketing strategy is to build a customer base through a strong mobile-first, digital & social activation. In continuation with this approach, the new brand video will be launched across touch points through a series of differentiated and engaging campaigns on website, social channels, and mobile properties.

American Swan epitomizes dynamism that is born out of passion for doing things exceptionally diverse. The brand has been promoting young talent since long by associating itself with various young achievers in past like Unmukt Chand , Shruti Hasan and Lauren Gottlieb and has espoused its “Young Achievers” campaign with them. The brand has also stepped into social media by initiating various online program and formats like tweet store and beauty and the blogger event which has attained enormous success. To reinforce the brand’s philosophy in similar direction, the brand will soon invite showbiz aspirants to get a chance to be featured in the Yo Yo Honey Singh music video.

Now Pay for Fashion with a Tweet at the innovative American Swan Tweet Store

Brand set to woo the Fashion addicted Twitteratis with ‘Social Currency’

American Swan, the premium international Fashion & lifestyle brand, is proud to announce the launch of the American Swan Tweet Store– a one-of-its-kind social engagement initiative that works on the concept of ‘social currency’. A select range of products from American Swan’s latest collection are up for grabs every day which tweeples can shop in exchange for a specific number of tweets.

Differentiated and engaging social innovation is becoming the need of the hour and most brands are raising their game in agility and customer insight. Speaking about the initiative, ‘Anurag Rajpal, Director and CEO, American Swan explains “There has been a very unique thought process behind the American Swan Tweet Store which we believe would help us differentiate our brand to not just our social community on twitter, but also the digitally-connected youth. Online retail has seen a heavy overlap with social media owing to aggressive marketing and strong inclination towards social commerce. The industry can expect a larger portion of online retail from social commerce with India positioning itself as one of the fastest growing social network user base and also larger size of social groups. This insight has been the driving force behind the American Swan Tweet store which provides an engagement-led channel to build the brand as well as drive trials & purchase.”

While the tweet store will be promoted through the brand’s social channels, users will get to engage with the activity through a microsite www.astweet4fashion.com where the products are featured. Akin to any online store, each product has a ‘price tag’; except in this case the currency is tweets. Once users have earned enough ‘currency’ by tweeting, they can redeem it for the product of their choice. At a time when most brands are content with executing vanilla Twitter contests, American Swan has taken a clutter-breaking approach by offering users a unique experience on this popular social media platform. Considering that twitter, in specific and internet usage in general is very high on mobiles, the microsite has been developed as a responsive site to make the browsing experience seamless on all mobile devices & tablets.

American Swan wins ‘Emerging E-retailer Of The Year’ award at Indian Retail Congress Awards 2014

American Swan, the premium international Fashion & lifestyle brand has been adjudged as the ‘Emerging E-retailer of the Year’ at the Indian Retail Congress Awards, 2014. The award was conferred during a ceremony at Hyatt Regency, Gurgaon, on Friday, April 25th 2014 and was attended by leading names in Indian & world retailing.

Indian Retail Congress Awards, 2014, recognized the achievements of India’s most successful retailers, e-retailers and brands across several categories in terms of business performance, customer experience, innovation and leadership in the retail sector.

Talking about the achievement, Anurag Rajpal, Director and Chief Executive Officer, American Swan said, “Being awarded the ‘Emerging E-Retailer of the Year’ at the Indian Retail Awards is a matter of great pride and privilege for us. American Swan believes in bringing the best for its customers hence the recognition at this prestigious forum confirms our growing performance in the retail & e-commerce sectors. Our evolution and adaptation to the ever changing needs of our consumers and providing an affordable range of International fashion is our biggest competitive advantage.”

Anurag Rajpal was also one of the key note speakers at the e-Retail conference on e-commerce & omni-channel. Mr. Rajpal shared his views on the multi-channel commerce and how online & digital experiences are getting integrated into the brick & mortar retail formats. The discussion examined how e-commerce is re-writing traditional retail practices and implementation of new ones that will shape retail Indian retailing’s new distribution.

The American Swan brand is concentrating on strengthening its presence in the digital & social sphere by offering a mix of content, technology, convenience and innovation intending on engaging the audience in a very potent way. The brand recently was also adjudged the “Online Retail Launch Site of the Year” and “Best E-commerce site of the Year” receiving awards in 5 diverse categories at the Asia Retail Congress, 2014 held in Mumbai.

Anurag Rajpal further adds “Delivering quality customer experience is our key priority and by understanding the characteristics and behavior of our customers we have created this meaningful and profitable discourse with our buyers.”

AMERICAN SWAN – THE BRAND

American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals. The brand combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility.

American Swan offers a distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality.
www.americanswan.com

THE AMERICAN SWAN LIFESTYLE COMPANY

American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.

TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in turn, are backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. The aim of the company is to build an enterprise that is different in spirit, form and culture.

www.taslc.com.

American Swan launches an inventive, online reality show “Beauty &the Blogger”

The global Fashion &lifestyle brand American Swan in association with Famebox has launched a first-of-its-kind, digitally-driven online reality show Beauty &the Blogger. The show has been conceptualized as a unique format and a platform where style &glamour join hands with social media. The event is an extension of American Swan’s brand ethos, which resonates with the young achievers, in providing suitable opportunities to the connected youth through the potent medium of social media. Famebox, a multichannel online platform for promoting talent through digital video content has joined forces with the brand to execute this event.

The show will shortlist and team up aspiring models with blogging enthusiasts to be able to showcase their talent and compete for the online viewers’ attention. Registrations for the 1st round of entries to the contest are currently open and the show format is an apt amalgamation of talent and beauty, which would connect with and cater to the dynamic, fashion savvy youth.

Speaking about the initiative, Anurag Rajpal, Director and CEO, American Swan said, “American Swan has conceptualized this unique format that brings together the youth on two very viable themes or passions: glamour & social media. This is a compelling idea that we are confident will not just catch the attention and mind space of GenY, but will also create a very high engagement with the brand in the digital medium. The final winners are chosen basis their social influence and the buzz they create, which democratizes the selection process thereby empowering the online audience.”

Selected through an audition& shortlist process, 8 Bloggers will be paired with 8 models to compete for the final honors. These teams will be pitted against each other for a 3-day challenge series set against a beach resort wherein, they will be competing on social media in real time. While the models bring in the glamour quotient the bloggers will create the social buzz for their teammate through pictures, videos and real time updates. Video content created through the contest will be uploaded across social media platforms including an exclusive YouTube channel.

The event will see renowned celebrities who will add to the excitement of the show- actor and VJ, Cyrus Sahukar will host the show; the popular VJ and actress Anushka Dandekar will mentor the models while acclaimed fashion & social influencer Miss Malini will guide the blogging enthusiasts. The winning duo will be crowned the 2014 face of American Swan & the Social Media Brand Ambassador for the brand. The winning team also gets to take home a cash prize of 5 Lakh and an uber-chic American Swan wardrobe Rs 1 lakh each. TRESemmé, salon-quality hair care product &Lakme, the cosmetics & skincare brand are the associate sponsors of the event.

The event allows the finalists & the winning team to host their own exclusive channel on YouTube under the Beauty & the Blogger banner, which will be powered by FameBox. The event finale will see the launch of the American Swan swimwear collection marked by International designs and styles. The brand and its casual wear collections have been well-received and the swimwear collection is an effort to expand the brand’s offering into relevant categories for the urban, youth-led audience.

American Swan awarded Online Retail Launch site of the year at the Asia Retail Congress, 2014

The new entrant emerges a winner in 5 categories

American Swan, the premium international fashion & lifestyle brand has been adjudged as the Online Retail Launch Site of the Year receiving awards in 5 diverse categories here at Asia Retail Congress, 2014 held in Mumbai. In the category of Retail Excellence and Social media awards the new entrant bagged top honors for “Retail Marketing Campaign of the year (Online), Online Retail Launch site of the year, Best-Ecommerce site and Digital media Campaign of the year. Mr. Anurag Rajpal, Director & CEO was awarded as one of the 50 most talented Retail Professionals of India at the forum.

Asia Retail Congress is the most influential global forum of Asia and promotes the retail industry.It is held once in a year to discuss and influence the issues of retail industry. Presidents, CEOs, national retailers and directors from international brands are the part of the forum.

Speaking on the occasion, Mr. Anurag Rajpal, Director and CEO, American Swan said, “Receiving these prominent awards at such an esteemed forum is a matter of great pride and privilege for the brand. We at American Swan are determined to carve a distinctive niche. We offer a range of authentic and stylish casual wear to an aspiration-led audience who seeks International quality fashion at an affordable pricing. High quality product offering, utilization of relevant marketing channels have been our key focus areas right from the time of our inception.”

American Swan believes in bringing the best to its patrons. Currently the brand is concentrating on strengthening its presence in the digital & social sphere by offering a mix of content, technology, convenience and innovation intending on engaging the audience in a very potent way. As a dynamic brand, American Swan has won laurels in a short span of time and is geared to proved its mettle in the industry.

AMERICAN SWAN – THE BRAND

American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility.

American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.

www.americanswan.com

THE AMERICAN SWAN LIFESTYLE COMPANY

American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.

TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in turn, are backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. The aim of the company is to build an enterprise that is different in spirit, form and culture.

Checkout: Online Shopping Sites in India, Clothes, Cash on Delivery, Fashion, Footwear

American Swan announces flat 65% off on Republic day

American Swan, the premium international fashion & lifestyle brand announces flat 65% off across all product range for 24 minutes from 19:50 to 20:14 hours on Republic day. The brand will offer additional 25% discount for its patrons who shop for Rupees 1950 on its Autumn-Winter, 2013 collection which is currently priced at a flat 40% off on the portal. The overall discount (flat 40% + 25% off) can be availed for 24 hours from 00:00 till 24:00 hours on the D-Day.

American Swan believes in celebrating every occasion wholeheartedly and ensures to connect with the joy and merriment associated with festivities. The brand marketing strategy is to build a customer base through a strong digital marketing and activation approach. The offer is focused on their target audience, which is the 20-30 year old urban and semi-urban youth, who is digitally savvy and connected. The staggering 65% discount is related to the country stepping into its 65th year of becoming an independent republic. The sale which lasts from 19:50 to 20:14 involve the year of the formation of the Indian constitution in 1950 continuing to current year 2014.



American Swan has something for every occasion and provides a platform for its patrons where in they can enjoy and participate in every celebration.

AMERICAN SWAN – THE BRAND

American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility.

American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.

www.americanswan.com

THE AMERICAN SWAN LIFESTYLE COMPANY

American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.

TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in turn, are backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. The aim of the company is to build an enterprise that is different in spirit, form and culture.

www.taslc.com

Media Contact:

Madhuja Roy

+91 9818425063

madhuja@crosshairscommunication.com