Airtel launches 4G services in Agartala

Following a compelling response in Shillong – blazing Airtel 4G speeds are now available for customers in Agartala

· Superfast 4G speeds now available at same price as 3G
· Customers can enjoy 4G with immediate SIM swap and home delivery of SIMs in four hours
· Airtel continues to strike alliances with top eCommerce companies and device manufacturers to drive the 4G ecosystem in India
· Customers can opt from recently launched 4G plans – ‘Infinity Plans’ that offer unlimited voice calls on mobile, along with bundled movies and music

Bharti Airtel Limited (“Airtel”), the third largest mobile services provider globally with operations in 20 countries across Asia and Africa, today announced the commercial launch of its high speed 4G services (also called LTE) in Agartala (Tripura). Now, customers across the country can experience high speed wireless broadband on Airtel 4G and get on to the digital superhighway to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images. Airtel 4G is available to customers across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles.

Commenting on the launch of Airtel 4G in the city, Saurabh Goel, CEO – Assam and North East, Bharti Airtel said, “As customers in India show an increasing propensity for consuming data services, we at Airtel are excited to take the lead in introducing the market to the power of blazing 4G speeds. Today, as we launch Airtel 4G for our customers in Agartala, they will be uniquely positioned for a superlative 4G experience.”

Airtel has led the 4G story in India, having launched India’s first 4G network in Kolkata in April 2012. On 6th August 2015, Airtel announced that its 4G services were available in 296 towns across India. Prior to that, Airtel had successfully conducted trials of its 4G services in select cities and leveraged feedback from customers towards strengthening its service experience.

Customers can enjoy Airtel’s recently launched carrier agnostic mobile app – ‘Wynk Movies’ – a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos.

Additionally, customers can leverage a host of strategic initiatives announced by Airtel as part of its national 4G rollout.

Unmatched value
· 4G at 3G prices: Airtel customers can enjoy 4G at 3G data prices with packs starting at INR 25. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on ‘Wynk Music’ and five free movies per month for six months on the Eros Now channel of ‘Wynk Movies’.

· ‘Infinity Plans’: Airtel has introduced a new range of ‘Infinity Plans’ starting Rs.999. These high-end plans offer unlimited voice calls on mobile (first time in India) along with data benefits and access to ‘Wynk Movies’ and ‘Wynk Music’.

Seamless customer experience
· Instant SIM swap in minutes

· Home delivery of SIMs and postpaid connections in four hours

· Flexpage: This breakthrough technology is an automated platform that allows customers to track their data usage and get real time usage alerts. With Flexpage, customers can also upgrade their mobile plan on the go, as and when they exhaust their monthly data quota.

Innovative alliances and faster customer acquisition
· Alliance with Flipkart: Numerous 4G devices on Flipkart are now bundled and delivered with Airtel 4G SIMs. Customers can choose from a range of 4G devices (from brands like Samsung, Xiaomi, Motorola, Lenovo, Asus and Huawei) and enjoy a host of attractive Airtel 4G data benefits.

· Alliance with Samsung: Samsung stores will educate customers on Airtel 4G: Samsung retail stores now facilitate seamless Airtel 4G SIM swaps. Samsung also offers exciting Airtel 4G data benefits on its select 4G devices.

Mega Airtel 4G brand campaign
· Aimed at driving the commercial launch of its 4G services, Airtel also has launched an all new brand campaign. The TVC invites mobile users across India to experience blazing Airtel 4G speeds and opens the ‘Airtel Challenge’ to demonstrate the superior internet experience that Airtel’s smartphone network delivers for its customers.

To get started on Airtel 4G, customers can walk into their nearest Airtel Store and switch to a 4G SIM. For more information, visit

Celltick and Airtel Lanka Partner for Home Screen based Mobile Initiated Commerce

Partnership provides location-based enhanced services to Airtel Lanka customers

Celltick, a global leader in mobile initiated commerce announced its partnership with Airtel Lanka, a subsidiary of Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa. With this partnership, Celltick will provide a fully managed high-value interactive service on the home screen for Airtel Lanka’s 1.7 million subscribers based on its patented LiveScreen platform.

Celltick’s managed service delivers location-based information and provides ease of access to relevant content, service discovery and mobile coupons for physical goods that can be redeemed in store. Airtel Now! enables the consumer to discover and avail various value added services directly on their home screen. Airtel subscribers can now enjoy services like Tips, Trivia, Factoids, Quizzes, Contests and more with the convenience of a click. Leveraging its unique capability to segment, it targets millions of mobile subscribers based on location and user behavior.

“We are happy to partner with Celltick and introduce a mass market service that delivers content and services to the mobile home screen of our consumers using a simple interactive medium” said Airtel Lanka CEO/MD Suren Goonewardene. “The partnership enables us to realize our vision of delivering innovative services that provide personalized content and information to our subscribers”.

“We are excited to expand our partnership with Airtel Lanka and support them in delivering high value services to their users”, said Celltick India Managing Director Abraham Punnoose. “Our experience in providing successful mobile marketing services that deliver value to consumers will enable us to further enhance the experience of Airtel Lanka’s subscribers.”

Earlier this year, the two companies have partnered to launch Start, Celltick’s next generation intelligent Android interface across Airtel consumers in Sri Lanka. Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.

Tigo, Airtel and Zantel to enable mobile money payments between their customers in Tanzania

Tigo (, Airtel and Zantel announced today a pioneering agreement to allow customers of Tigo, Airtel and Zantel in Tanzania to send money to each other whether using Tigo Pesa, Airtel Money or EzyPesa on their mobile handsets. It is expected that the service will start by end of June.

Tigo, Airtel and Zantel to enable mobile money payments between their customers in Tanzania

This is the first agreement in Africa to adopt such “interoperability” whereby mobile network operators allows their customer to send and receive money across the network and the e-money goes direct to the respective customer e-wallet account.

In the early years of the mobile industry, such agreements were common for both voice calls and SMS text messaging. With this agreement, customers of the three telecommunications company would be able to send money by mobile to each other directly, according to a statement issued by the companies.

The joint press statement also listed other benefits customers of the three companies would enjoy as including the ability to send money at more affordable rates and in a simplified way which does not require use of PIN codes when making withdrawals as had been the practice before signing of the agreement.

Diego Gutierrez, Tigo’s General Manager for Tanzania, commented “We are delighted to work with Airtel and Zantel to extend the mobile money universe in Tanzania. With even more transactions possible, our customers’ money is made even more safe and secure with this technology. Just as we co-operate with our competitors on voice calls and text to help our customers, so we hope to be able to do the same with mobile money and help make Tanzania a global pioneer in digital financial inclusion.”

On his part Airtel Managing Director Sunil Colaso said: “Airtel is committed to introduce to our customers new innovative services that look beyond competition, a tremendous evolution to ensure mobile inclusion that is sought by many Tanzanians taking into account our reach across the country.”

“Today’s partnership will bring our customers closer to mobile service and ease their use of mobile money services, “added Colaso.

Zantel’s Managing Director Pratap Ghose, said “Zantel has a strong commitment to excellence and innovation, and thus is happy about this partnership which will enable all our customers to conduct their businesses efficiently and with ease across Tanzania. “Zantel is proud to have been the pioneer in launching Mobile payments in 2008; and hence will work with the industry and the regulatory bodies to ensure that we offer ‘best in class’ service to our customers” added Mr.Ghose.

The three companies also paid tribute to the Bank of Tanzania (B.O.T) for facilitating interoperability, the Bill and Malinda Gates Foundation and IFC for playing the leading role on this initiative.

APO announces strategic partnership with IMImobile to provide an exclusive feed of Africa-related news releases across Africa

  • IMImobile provides mobile content to MTN, Airtel, Orange, Tigo and Vodafone Group in 30 countries

  • With smartphone penetration forecasted to reach 20% by 2017, mobile will become the central access point for news and information via the internet

APO (African Press Organization) (, the sole press release newswire in Africa and the global leader in media relations relating to Africa, today announced a multi-year strategic partnership with IMImobile (, a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, to provide mobile content to MTN Group, Airtel, Orange, Vodafone Group and Tigo in over 30 countries, with a total reach of 250 million users in Africa.

The partnership with IMImobile and their connection to mobile network operators across the continent, will allow APO to deliver an exclusive feed of Africa-related news releases issued by governments, institutions, NGOs, companies, and United Nations agencies to over 250 million mobile subscribers, free of charge.

Thanks to IMImobile, APO content, which includes text, images, video, audio and documents, will be integrated into IMImobile’s award-winning DaVinci Evolved Service Platform (ESP) to guarantee multi-channel delivery and superior customer experience to mobile devices in Benin, Botswana, Burkina Faso, Cameroon, Congo, DRC, Ghana, Guinea Conakry, Guinea-Bissau, Ivory Coast, Kenya, Liberia, Madagascar, Mali, Nigeria, Republic of the Congo, Rwanda, Senegal, South Africa, Sudan, Swaziland, Tanzania, Uganda and Zambia.

“According to the latest GSMA Intelligence data from the World Bank and UN, total mobile connections in the Sub Sahara region alone passed the 500 million mark in Q1 2013, increasing by about 20% year-on-year. Connections are expected to grow by a further 50% (250 million connections) over the next five years. The continent’s smartphone market is expected to double in the next four years. In Africa the most effective marketing tool is now the mobile as it reaches the broadest market. IMImobile excels in distributing mobile content in Africa, and we could not have found a better partner to deliver APO content to mobiles”, comments APO founder and CEO, Nicolas Pompigne-Mognard.

“This partnership between IMImobile and APO comes as a natural evolution of the population’s thirst for knowledge cross border and of international bodies looking more seriously at doing business in a new emerging and developing continent. At APO we are excited about being a leading contributor to changing the way business is done in Africa”, added Pompigne-Mognard.

“With smartphone penetration forecasted to reach 20% by 2017, mobile will become the central access point for news and information via the internet. The partnership between APO, a media specialist and IMImobile’s mobile expertise, will ensure that content is delivered to African mobile users in an optmised multi-channel format through our relationship with Africa’s mobile network operators,” comments Jay Patel, Chief Executive at IMImobile.

Facebook announces SocialEDU initiative in collaboration with

Facebook and today announced their brand new initiative called SocialEDU.

The company said that SocialEDU platform is designed to provide educational tools to students in Rwanda for free.

Facebook said:

We worked with the Rwandan government, a telecom company, a device manufacturer and an educational content provider to develop a plan to provide students with free, high-quality, localized educational content and create a social learning experience that is accessible via handheld devices. The initiative builds on the success of MOOCs (Massive Open Online Courses) by making it possible to access high-quality educational content affordably.

Checkout: Announces SocialEDU – Facebook Newsroom

Their partners in this project are: edX, Airtel, Nokia, and Government of Rwanda.

Checkout: About —

Airtel offering 4G LTE on newer iPhones in Bangalore

India this week got its first mainstream shot at 4G LTE on smartphones. We have seen 4G LTE available on some specific models but this is the first time Airtel is supporting a mainstream device.

Apple iPhone 5c and 5s owners in Bangalore can now opt for Airtel 4G services on their smartphones. Data would be handled by the company’s LTE network while voice calls would use the 2G/3G radios.

The company is also offering a pretty good deal on a 10GB plan that costs around Rs. 1000.

Checkout: Airtel ties up with Apple for 4G services | Business Standard

Airtel and Reliance confirms Apple iPhone 5c and 5s launch on November 1

Apple has already revealed that the iPhone 5c and 5s would go on sale in the Indian market from November 1.

Airtel and Reliance Mobile have also confirmed that they are going to sell these two new models directly to customers.

Airtel is in fact accepting pre-registrations for interested customers. They can go to an Airtel store to reserve their units.

Apple has not revealed any pricing for the Indian market though industry sources indicate a major price high. Reports claim that the iPhone 5c prices would start at around Rs. 42000 while the iPhone 5s would sell at Rs. 54000 for the base model.

Of course, we would find out the official prices in the coming days.

Airtel myPlan: Airtel now offering customized mobile plans to postpaid customers

Airtel has announced a new custom plan creation service on their website named myPlan. This one is targeted at their postpaid mobile users.

The company said:

Airtel myPlan – First ever postpaid plan created by me, for me. If everyone’s phone usage is not the same then why should everyone use the same plan. Introducing, Airtel myPlan – the first ever postpaid plan that’s created by you, for you. You decide the rental, the free benefits, and even the top-ups – without any conditions. Create your plan now! Visit

Airtel reportedly restricting 4G speeds to 10mbps since June?

We would like to inform you that, effective June 20, the Bill plan Rental, Free data limit & speed has been completely revised. As of now for all the new plans the maximun 4G speed is been limited to 10mbps.

A member of the India Broadband Forum reported that he received a mail from Airtel that states that speeds on their 4G networks are now restricted to 10mbps since June when they had introduced updated plans with lower charges.

On their FAQs page, Airtel no longer highlights any promised speed limits. They only say that the technology supports speeds of up to 100mbps.

4G or LTE is going to bring fastest wireless broadband Internet access in India. However, being a wireless technology-bandwidth is a shared resource, hence no of simultaneous users defines the final delivered speeds. Still, the theoretical speeds on scale up to as high as 100 mbps.