airtel messes up their DTH service with crappy logo placement
airtel launched their new logo today. And this logo has already started appearing on their Digital TV network.
And as you can see from the screenshot below, the logo placement is horrible. It is not translucent in nature. It is huge.
Overall, it is a disaster for all the airtel DTH customers in the Indian market.
What a shame.
Tata Sky: Airtel Digital TV making false claims in their ads
Tata Sky DTH has asked the Advertising Standards Council of India to verify the claims made by Airtel in their DTH service advertisements.
Airtel Digital TV ads claim that their service is based on MPEG 4 DVB-S2 technology which has a better picture quality compared to other service providers.
Tata Sky said: “MPEG-4 and DVB S2 are compression standards and have no impact on video picture quality. We want to correct the myth in the minds of the consumers that MPEG-4 DVB S2 provides better picture quality than other technologies used to provide digital signals.”
Airtel on their part have said: “We have sent our reply to ACI. Our claim is that our technology is superior to ordinary technology, which includes analogue cable.”
Indian DTH service providers use several technologies based on two compression standards MPEG-2 and MPEG-4.
Airtel Digital TV DTH launches three new top-up plans
Airtel DTH division has announced the launch of three new top-up plans.
English Entertainment Plus : Star World + AXN + DISCOVERY TRAVEL & LIVING @ 25 PM + TAXES
English Plus: Star World + AXN + DISCOVERY TRAVEL & LIVING + Star Movies + HBO + SONY PIX + MGM @ 45 PM + TAXES
NICK PLUS : NICKLODEON + HUNGAMA @ 15 PM + TAXES
Airtel set to launch DTH service for Cars!
Airtel already has a major presence in the DTH market with their Airtel Digital TV service.
The company is now working on plans to launch DTH service for cars.
DTH service can work on moving cars with help from a special auto-tracking antenna that is mounted on the roof of the car.
Airtel is said to be in talks with several automakers to bring this option to car buyers in the country.
Airtel said: “We have a product for SUVs, trains and buses. The cost of installations is high. That is why we are talking about higher-end side of the market, like SUVs and trains.”
Zee Dish TV incidentally has a similar offer which works in cars.
Airtel DTH adding around one lakh customers per month
Bharti Group has announced that they are soon going to expand the availability of their DTH services in the country.
The company said that they are currently adding around 4000 new customers a day.
Bharti Group Chairman Sunil Bharti Mittal said in a statement: “We are adding 4,000 customers a day and over a lakh customers a month … I am really delighted. This is one of the best industry experience for me with the kind of response we are getting from the customers.”
He was speaking at the GSMA Mobile World Congress in Barcelona, Spain.
The service is currently available in 92 different cities in the country. It has rivals including Zee Dish TV, Tata Sky DTH, Reliance Big TV and Sun Direct DTH.
The company is also offering IPTV services in Delhi NCR region.
Airtel IPTV rumors out again
Airtel has been testing their IPTV services since a long time now.
The company came closer to launching it in the market several times in the past if we are to believe the rumors.
Reports are again out that the company could announce the launch of their IPTV services in the coming days.
Airtel has already launched their DTH services in the country. IPTV could soon complement that launch.
Airtel already serve close to three million broadband and fixed line subscribers and these would be the initial target for the launch of their IPTV services.
Airtel Digital TV DTH Photos