Skoda Auto India launches Skoda Laura

Skoda Auto India launches Skoda Laura

The India based subsidiary of the German Volkswagen group, Skoda Auto India has launched their new car Skoda Laura in the Indian market. The car is positioned in the upper premium luxury class segment and is based on the bigger A5 platform from the Volkswagen Company. The car is priced at Rs 16,81,081 (ex-showroom Delhi) and should give a competition to Mercedes C Class and other upper segment models from Toyota and Ford.

The company has also announced that they are going to raise the prices of their existing model range by around Rs. 30,000 from next month due to rising input costs of these cars. Skoda Auto India managing director Imran Hassen said: “The prices of 12 models from Skoda Auto India will go up by Rs 15,000-30,000 mainly because of increased freight costs.”

The hike would not be levied on this newly launched Skoda Laura model. Hassen added his views on the fabulous Skoda Laura: “It is a completely new car with progressive technologies and a number of sophisticated elements that have so far been used only in the upper premium luxury-class segment.” The car comes powered with an 1896-cc diesel engine.

The car is essentially an updated model of the current generation Skoda Octavia but considering the difference in prices of the two models, the company decided to sell them as separate models in the Indian market. This strategy has been pretty successful for Maruti Suzuki, which continues to sell Maruti Zen, Maruti Alto, and Maruti 800 together in the Indian market.

Skoda Laura

The company plans to launch two versions of its Octavia range sometime in the first quarter of the next year. They are aiming at sales of around 4,000 units of the Laura in the next 12 months. And the Skoda fans are waiting for the company to launch the fantastic Skoda Fabia in the Indian market.

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