Suzuki Motorcycle India Private Limited has announced the appointment of Salman Khan as their new brand ambassador in the Indian market.
Salman would be seen marketing their new products starting with the Hayate motorcycle.
The company is one of the smaller players in the Indian two wheeler market though Salman should get them the much need visibility through the upcoming brand campaign.
Indian two wheeler market is largely dominated by three players: Hero, Bajaj and Honda.
Suzuki Hayate is an important model for the company as it would take on established products in the market like Hero Splendor, Bajaj Discover and TVS Star City.
The company spoke about their decision to sign Khan: “While the motorcycle market in India is growing, brand loyalties remain strong. We needed to break into the clutter by differentiating our products and marketing strategy. We decided to sign on Salman Khan as he is a strong fit with the value-packed products we have scheduled for launch in the India market.”