Sachin Tendulkar is the new brand ambassador of Jaypee Cement
Jaypee Cement has announced that they are hiring the services of living legend Sachin Tendulkar.
Tendulkar is the company’s new brand ambassador.
The company has already launched their new marketing campaign featuring the little master.
These ads are being broadcasted through television, print and OOH Media.
Jaypee said that this would be their first mass media marketing campaign.
The new punch line of these ads is: Andar se solid.