This is not happening for the first time. We have seen this happen before with Singham and others.
Don 2 was released this week and Reliance has done it again. They probably got the same court order that enabled them to block file sharing services for a couple of days in the past.
As a result, on most ISPs in India today, you are unlikely to be able to access services like: MediaFire, FileSonic, Wupload.
The ban would probably be removed in a week or so once the movie has gone through its honeymoon period.
The bigger question is… How can a private company have so much influence over what we can and cannot access on the internet?
How long would it take for them to start targeting blogs and social media networks criticizing them with similar strategies?
Our government of course is not bothered. They are in fact supporting menaces like Reliance by recommending laws and regulations that would result in more censoring over the internet.
If you value your freedom of speech and other rights given to you by the constitution of India, you would not want to ignore the new developments in the country today. Even if it does not affect you right now, it would soon someday.