Chery Automobile has announced the launch of a new car brand named Qoros.
This is in partnership with Israel Corp.
Qoros would develop models for both Chinese and international markets. The company said that they are aiming to develop products that would meet the stringent 2013 Euro auto safety standards.
Chery said that they decided to create a brand new entity that can work independently so that there are no legacy issues.
Qoros aims to start with a sedan model that would be launched in China in 2013. Future plans include hatchbacks, SUVs and even electric cars.