NPR has announced the launch of a new online audio player they call Infinite Player.
The service said that this player would play audio stories from their network continuously without a break.
It would start with the most updated news bulletin and then try to play stories that it believe would interest you.
The idea is to give a simple player to their users that works like a regular radio that you do not have to tinker around with.
We’re calling it the Infinite Player because it will continue playing stories until you turn it off, just like the radio.
Taking a cue from popular products already using personalization (think Facebook, Zite, Flipboard, Pandora, YouTube’s LeanBack), the player allows you to indicate whether you’re interested in a particular story or not. If you are, we’ll try to give you similar stories. If you’re not, we’ll do our best to find others you’ll enjoy. The player should deliver the type of serendipitous experience you expect from NPR, with recommendations based on your input, NPR editors’ judgment and story popularity.