Nikon decides to concentrate on digital cameras

Nikon decides to concentrate on digital cameras

Japan based photography industry major Nikon Corp has announced that they are stepping up their efforts to concentrate on making digital cameras. The company helped in making the legendary 35mm camera popular way back in the 1950s and 1960s. They are now planning to stop making most of their film cameras and increase the focus on developing newer technologies for digital cameras.

The company said in a statement that they want to focus on “business categories that continue to demonstrate the strongest growth”. Film based cameras are losing their market share with digital cameras taking the honors. Consumers love the convenience of digital cameras as they do not use expensive films and can directly download images to computers.

Nikon has plans to continue making just the top of the line film camera F6 along with a low-end manual-focus model, the FM10. Seven film camera models are now going to be discontinued. In addition, Nikon has also decided to stop manufacturing most of its manual-focus lenses. Nikon users would now have to rely on third party lenses for their film-based cameras.

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