Microsoft has acquired VideoSurf content discovery platform

Microsoft has confirmed that they have acquired VideoSurf.

VideoSurf is a video content discovery platform. It develops technology that analyzes frames in videos ‘to make discovering content fast, easy and accurate’.

Microsoft has acquired VideoSurf content discovery platform

The company said that they would use technologies acquired from this deal to improve existing and add new features to their products and services like the Xbox gaming consoles.

Microsoft said: “VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform. This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”

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