Manthan partners with KASP to Switch On Analytics in the Middle East

Manthan’s quick to deploy, packaged, advanced analytics solutions with KASP’s strong business transformation initiatives to accelerate paths to profit for businesses in the region.

Manthan, a global leader in Business Intelligence and Big Data Analytics solutions for consumer connect industries, has strengthened its presence in the Middle East with a partnership with Kuwait Application Service Provider (KASP). KASP, the IT arm of the one of the largest conglomerates in the Middle East, Boodai Group, has a significant presence in various verticals like Media, Trading, Engineering, Public Transportation Aviation and Airline (Jazeera Airways) and is a respected business partner to customers in their business automation and transformation initiatives.

The Big Data, business intelligence and analytics market in the Middle East is projected to reach USD 12.38 billion by 2020, at a CAGR of 19.4%. With a regional office in the heart of Dubai’s tech innovation hub, Dubai Internet city, and dedicated teams on the ground, Manthan, has been delighting businesses in the region with its innovative, easy to use packaged solutions that bring the power of analytics to every business function and role.

“Middle East is a strategic market for us and Kuwait, with its strong retail and customer centric businesses market, becomes one of the leaders for growth in the region. KASP, is leading Business Intelligence Solution provider in the region since 1998 with its excellent corporate network and regional relationships, focuses on creating value and understands the market very well. This partnership will help businesses take advantage of award winning predictive and prescriptive analytics, to boost revenues amidst challenging economic conditions”, said Mohammed Ehtesham, Director Sales – Middle East and Africa, Manthan.

Manthan has a portfolio of analytics product suites that cater to every aspect of business decision making across industries – be it customer analytics, supplier collaboration, store operations, or retail analytics. Sophisticated advanced analytics algorithms optimized on the cloud and delivered on a SaaS model offer easy adoption, cost efficiency and ability to analyse large volumes of data with ease. With a rich experience of over 200 customers across 22 countries, Manthan brings in the unique combination of cutting edge analytics aligned to business contexts and the ability to auto-scale.

“This is a strategic partnership for us”, echoed Dr. Magd Donia, GM, KASP. “KASP has been a prime provider of Business Intelligence solutions in Kuwait & region for the past 18 years. Today, Kuwaiti businesses need advanced, specialized, ready to use, packaged business intelligence solutions that do not require a large investment of time in project deployment cycles. Businesses here are eager to see results faster, and Manthan’s solutions are perfectly positioned to match the market need,” he added

With a synergy of vision and commitment to providing the quickest time to value, the Manthan – KASP partnership aims to equip businesses with relevant contextual insights so that every decision made has the best possible outcome.

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