Louis C.K. has posted details about the sales of his recent show which he released himself online through his website in a DRM free format.
He said that the show which was priced at USD 5 has sold more than 110,000 copies. His profits from the show have been around USD 200,000.
This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video. They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely. This way, you only paid $5, you can use the video any way you want, and you can watch it in Dublin, whatever the city is in Belgium, or Dubai. I got paid nice, and I still own the video (as do you). You never have to join anything, and you never have to hear from us again.
But he would sell more copies and that would ensure that his profits are higher and everyone wins in this experiment.