Klout has become the latest web service provider to launch their own brand pages.
They call them Brand Squads.
The company said:
Today, we’re thrilled to introduce Brand Squads, and to welcome Red Bull as our exclusive launch partner.
Brand Squads, currently in beta, are Klout’s way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.
Red Bull is one of the first brands to make use of this platform. Klout spoke about their partnership with the sports drink giant:
As part of this beta launch, Red Bull has offered Perks that will roll out to their top influencers over the next few weeks. If you’re one of Red Bull’s top advocates, they’ll keep you informed with a subscription to The Red Bulletin and make sure that you’ve had a chance to try their new Red Bull Total Zero by sending you a 4-Pack. The very top influencers will get some sweet merchandise or even a VIP Red Bull experience, like a behind-the-scenes look at the X-Games.