Sony Ericsson launches K610, W950 and J100 mobile phones
Just a day after Nokia launched three new mobile phones at ongoing 3GSM World Congress, Sony Ericsson did something similar. The company launched three new mobile phones: K610, W950, and J100.
The Sony Ericsson K610 is a 3G phone, is just 17mm thick, and weighs 92 grams. The company claims that this compact phone comes loaded with a suite of advanced communications, business, and entertainment applications plus a 2 Megapixel camera, Memory Stick removable storage and Bluetooth connectivity.
Sony said in a statement on this phone: “The K610 is a classic Sony Ericsson design reminiscent of the iconic and much loved T610 with a balance of form and function that makes it pretty irresistible.â€
The company also added a new member to its Walkman brand of mobile phones. The newest model in this range is the Sony Ericsson W950. It is a UMTS-enabled device with 4GB of onboard storage complete with touch screen. Sony said in a statement on this device: W950 is our sixth Walkman phone to be introduced since that announcement and listening to music on mobile phones is now an established and growing consumer behavior. This announcement also demonstrates the flexibility of the Symbian v9.1 and UIQ 3.0 platform to create a consumer focused offering as well as business and the W950 is now our third Symbian based handset to be introduced in 2006.”â€
The third handset launched by the company is the Sony Ericsson J100, which would be targeted at the middle and lower segment of the mobile market. It is a Dual Band GSM phone available in Polar White and Twilight Blue and will be commercially available during Q2 2006. It also becomes the smallest phone from the company and comes with a 65K color display.
Sony said in a statement on this phone: “It is important to remember that the vast majority of mobile phone users simply want a reliable, well designed phone for voice calls and text. This is an important market for Sony Ericsson and our operator customers and we expect good demand for J100 globally, particularly in emerging markets.”