MTS has roped in the services of Bollywood actor Imran Khan as their brand ambassador.
You would soon find Imran Khan featuring in ads for the MTS mobile services.
The deal is said to be worth around Rs. 10 crores for two years.
A company representative said: “Imran will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand.”
MTS is a CDMA based service provider which are not generally preferred by the mobile consumers in the Indian market. Remains to be seen if Imran can help them with popularizing their brand.