Hulu has announced a price cut on their subscription plan for the Japanese market.
The company would now charge around USD 12 monthly. This is down from a fee of around USD 20 per month.
Hulu is also going to discount existing customers in the next bill.
The prices were on the higher side originally compared to what they charge in the US market.
Japanese consumers do not get a free ad supported version so this move should get them more subscribers.