Hero Honda retains their dominating position in the world market
Hero Honda might be losing market share to Bajaj Auto in the Indian market, but they are continuing to excel at making and selling large number of bikes in the Indian market. The company has managed to retain the title of ‘World No. 1’ in the two-wheeler segment by selling a record number of motorcycles in the calendar year 2005.
The company sold an incredible over 29-lakh motorcycles in 2005. This is a phenomenal growth over 13,00,899 motorcycles they sold in 2001 when they first took the title. This shows a growth of 123 per cent in the five-year period. Hero Honda Motors Chairman Brijmohan Lall said in a statement on this achievement: “It is our customer focused approach which had helped us achieve this milestone four years back and it is the same approach which has helped us retain this position all these years.â€
Hero Honda launched three models in the Indian market in 2005. These included Super Splendor (125 cc), Glamour (125 cc) and Achiever (150 cc). In addition, they also entered the growing market of scooters by launching Pleasure, which is expected to be available in the retail market in the coming days.
Hero Honda MD Pawan Munjal added: “As the market leader, we have consistently brought innovations for our customers, in product development, distribution, and after-sale service and in customer relationship management. All these initiatives have helped us retain the World No 1 position for the fifth consecutive year.â€